UI/UX Design Services
We design interfaces people can actually use — informed by what the largest usability and accessibility audits on the web say is actually going wrong, not house style guessed at.
Which service actually fits your site
UX (user experience) is how well someone can actually use your site or app to accomplish something; UI (user interface) is the visual and interactive layer — layout, color, typography, components — that they touch to do it. Good design needs both, plus accessibility as a baseline requirement, not an afterthought.
Before redesigning anything, we find out exactly where users struggle — through usability review and an accessibility audit against WCAG, not a guess at what "feels off."
A defined set of reusable components, colors, typography and patterns so every new page looks like it belongs to the same brand, without redesigning from scratch each time.
Six fixable issue types — low-contrast text, missing alt text, unlabeled form fields, empty links and buttons, missing language tags — account for 96% of all detected errors across the web. Most sites can close most of the gap by fixing just these.
Research, information architecture, UI design and accessibility built in from the start — cheaper than retrofitting a launched product, and it's how the least-error-prone sites in the data actually get built.
Your platform's accessibility starting point
WebAIM's 2026 audit of one million homepages measured average accessibility errors by platform. Your CMS or framework choice already predicts some of your baseline.
| Avg. errors per homepage | Vs. overall average (56.1) | |
|---|---|---|
| Squarespace | 33.0 | -41.2% |
| Wix | 33.3 | -40.6% |
| React (custom build) | 43.5 | -22.5% |
| WordPress | 52.8 | -5.8% |
| Overall average (all platforms) | 56.1 | Baseline |
| Bootstrap (framework) | 63.3 | +12.8% |
| Shopify | 75.1 | +33.9% |
Source: WebAIM Million 2026 (top 1,000,000 homepages, WAVE accessibility engine). These are platform-wide averages, not a verdict on any individual site — a well-built Shopify store can easily outperform a neglected WordPress one. Verified 8 Aug 2026.
Where UI/UX design actually goes wrong
Four patterns the largest usability and accessibility datasets keep confirming.
Web accessibility got worse in 2026, not better
After six straight years of slow improvement, WebAIM's 2026 audit found accessibility failures increased for the first time — 95.9% of homepages now have a detectable WCAG failure, up from 94.8% in 2025, with average errors per page rising 10.1%. WebAIM's own researchers point to a specific cause: growing page complexity and increased reliance on AI-assisted ("vibe coded") front-end code that inherits accessibility problems from its training data.
The trap: assuming AI-assisted design and development tools produce accessible output by default. They don't, and the data shows the gap widening, not closing.
Six fixable issues cause 96% of all errors
Low-contrast text (83.9% of homepages), missing alt text (53.1%), unlabeled form inputs (51%), empty links (46.3%), empty buttons (30.6%) and missing document language (13.5%) have been the six most common accessibility failures for seven consecutive years. Fixing these six categories alone would meaningfully move the needle for most sites.
More interactive doesn't mean more usable
WebAIM found homepages using ARIA attributes averaged 59.1 errors versus 42 for pages without — and nearly every popular JavaScript library in their dataset, from carousel plugins to UI widget libraries, correlated with more errors, not fewer. Flashy interactivity — the transitions, carousels and animated widgets many sites lean on — often adds complexity faster than it adds real usability.
The trap: treating more animation, more ARIA markup, or more JavaScript components as inherently more "modern" or more usable. The data says the opposite is just as likely.
A popup or broken carousel can undo good visual design
Baymard's 2025 review of 180 top-grossing ecommerce homepages found 55% used aggressive pop-ups, ads or overlay sign-up dialogs that provoked negative user reactions, and 46% of homepage carousels were implemented incorrectly — slides changing milliseconds before a click, sending users to the wrong page. Beautiful visual design doesn't compensate for interaction patterns that actively frustrate people.
UX Audit & Accessibility Baseline
A usability and WCAG accessibility audit of your existing site, with a prioritized fix list.
Before spending on a redesign, we find out precisely where your current site loses people and where it fails accessibility standards — using the same class of methodology (WAVE-based scanning plus manual heuristic review) that produces the industry benchmarks on this page.
What you get
A heuristic usability review of your key pages, an automated and manual accessibility audit against WCAG 2.2 A/AA, and a prioritized list of fixes ranked by user impact — starting with the six error categories that cause 96% of accessibility failures across the web.
What it's not
Not a redesign or new visual system — see UI Design System if you need the visual layer rebuilt too.
Best for: businesses with an existing site who need to know exactly what's costing them users and legal/compliance risk before committing budget to a fix.
UI Design System
Componentized colors, typography, layout patterns and UI elements that keep every page on-brand.
Rather than designing each new page from scratch, this tier builds a defined library of components — buttons, forms, navigation, cards — with the color, typography and spacing rules that hold them together, so new pages stay consistent and accessible by default.
What you get
A style guide covering color, typography, iconography and voice, a component library built with contrast ratios and form labeling correct from the start, responsive layouts tested across devices, and documentation your team (or ours) can build new pages from consistently.
What it's not
Not a usability audit of your existing content or flows — pair with UX Audit & Accessibility Baseline if you haven't already diagnosed where the current site struggles.
Best for: businesses whose site or app has grown inconsistent over time — different fonts, colors or component styles from page to page — and needs one coherent system going forward.
Full Product Design Program
End-to-end UX research, UI design and accessibility, for a new build or a full redesign.
For a new product or a full redesign, building UX, UI and accessibility together from the start is cheaper and more effective than retrofitting each in sequence afterward. This tier covers the complete design process, from research through developer handoff.
What you get
User research and information architecture, wireframing and prototyping, full UI design built on an accessible component system, usability testing before launch, and developer-ready handoff documentation — on WordPress, Shopify, WooCommerce or a custom build.
What it's not
Not a fit for a small, single-page fix — the Audit or Design System tiers are more efficient for narrower scopes.
Best for: new products, or existing sites overdue for a full rebuild rather than incremental fixes — see also our website redesign service if that's the specific need.
From research to developer handoff
The same six steps whether it's an audit, a design system, or a full rebuild.
- Research & audit. Usability review and accessibility scanning against WCAG 2.2, plus a look at what's actually working already so we don't redesign it away.
- Information architecture & wireframing. The structure and flow of the site or app, validated before any visual design begins.
- UI design & visual system. Layout, color, typography and components designed together as a consistent system, not page by page.
- Accessibility & responsive implementation. Contrast ratios, form labels, alt text and mobile-first layout built in from the start — the six issue categories that cause 96% of web accessibility failures, addressed as a baseline, not a retrofit.
- Prototyping & usability testing. Interactive prototypes tested with real users before development begins, catching usability problems while they're still cheap to fix.
- Handoff & QA. Developer-ready specs and assets, with a final accessibility and cross-device check before launch.
How we measure — and what we won't claim
UX and UI design attract some of the most-repeated, least-verifiable statistics in marketing. Here's where we stand.
- The numbers on this page come from WebAIM's own annual audit of one million homepages and Baymard Institute's own primary UX research — not from vendor marketing claims.
- We deliberately left out the most commonly repeated UX ROI statistics — "every $1 invested in UX returns $100" and "design-led companies outperform the S&P 500 by 228%" appear on nearly every UX agency site, but we traced both back to a 2009 report and a 2014 blog post that are no longer independently verifiable in citable form. We'd rather say that plainly than keep repeating a number we can't stand behind.
- An automated accessibility scan finding "zero errors" doesn't mean full WCAG conformance. WebAIM's own methodology notes that automated tools like WAVE can only detect a subset of accessibility issues — manual review by someone who understands WCAG remains necessary, and we build that into every accessibility engagement rather than rely on a scanner alone.
- We don't guarantee a specific conversion lift or accessibility score before an audit. Your starting point, traffic and platform all affect what's realistic.
- We'll tell you when the real problem isn't design. If your site's issue is really about content, traffic, or checkout mechanics rather than UI/UX, we'll point you to e-commerce UX optimization, conversion rate optimization or copywriting instead of selling a redesign that won't fix it.
Frequently asked questions
What's the difference between UX design and UI design?
UX (user experience) is about whether someone can actually accomplish what they came to do on your site — navigation, flow, clarity, usability. UI (user interface) is the visual and interactive layer they touch to do it — layout, color, typography, buttons and components. Good design needs both working together; a beautiful interface on a confusing flow, or a well-structured flow with a dated interface, both underperform.
Do you design for WordPress, Shopify, or custom builds?
All three. We work with WordPress and WooCommerce, Shopify, and fully custom builds depending on your needs and budget — see the platform comparison above for how each tends to perform on accessibility out of the box.
Do you handle accessibility and WCAG compliance?
Yes — it's built into every tier, not sold as a separate add-on. Our UX Audit & Accessibility Baseline tier specifically targets the six error categories that account for 96% of web accessibility failures: contrast, alt text, form labels, empty links and buttons, and missing language tags.
How long does a redesign take?
A focused UX and accessibility audit typically takes 2–3 weeks. A full UI design system runs 4–6 weeks. A complete product design program — research through developer handoff — is project-based with a 3-month minimum, depending on scope.
Do you guarantee a better conversion rate?
No, and we'd be cautious of anyone who does before seeing your site and traffic. What we commit to: design decisions grounded in published usability and accessibility research rather than opinion, and honest reporting on what changed and why.
My site works fine but looks outdated — is that a UX or UI problem?
Usually a UI problem specifically — the flow and functionality are fine, but the visual layer (typography, color, component styles) hasn't kept pace. Our UI Design System tier is built for exactly this: refreshing the visual language without redoing information architecture that already works.
Do you also handle the development, or just the design?
Both, depending on the engagement. We can deliver developer-ready handoff documentation for your own team, or build the front end ourselves on WordPress, Shopify, WooCommerce or a custom stack — we'll confirm which fits during scoping.
How do you measure design success?
Through usability testing results, accessibility conformance against WCAG 2.2, and — where relevant — downstream metrics like conversion and task completion rate, tracked against your baseline rather than an industry-wide number that may not apply to your specific site.
Find out what's actually costing you users
Book a free scoping call. We'll walk through your site's usability and accessibility, and tell you honestly what needs fixing first.
Book a free consultation