Video Marketing Services
Video creation is simple and video marketing shouldn't be complicated, but often it is thought as a complex process for most business. If you could tell about your business story or product or service in front of your mobile camera, you have already become a video marketer by 50%. Rest 50% is the pre script, post script and adding inspiring music to your video. Using the free or paid video marketing tools and templates it is easy to formulate the rest. However there are several types of videos and that is where our video marketing services could be more beneficial for you.
What is Video Marketing?
Video marketing is the process of creating, distributing, and measuring the effectiveness of video content for marketing purposes. Therefore video marketing simply means using engaging videos for marketing your products and services on social media channels, business websites or blogs, and when it comes to marketing videos are the best forms of content today with high engagement rates. Eventually, videos are included in every content today as part of the effective content marketing strategy and SEO. Video marketing is expected to become the most effective digital marketing areas for businesses. For B2B business videos can engage business decision-makers on platforms such as LinkedIn and collect leads with prefilled forms or convert prospects on your websites and measure the impact of video campaigns. Thus videos are a powerful tool to attract, engage, and communicate with your target audience and understand the potential of videos.
Businesses draw attention to a target group of the audience will several types of videos, but the most common form of videos are company profile videos, product reviews, and “how-to” videos that are a proven way to increase your rank on the platform such as the YouTube. Business owners can also create videos in person to deliver an intro on their brand or a new product launch and events. But there are also other forms of videos that are more popular in entertaining your audiences such as the explainer or animated videos that require tools and experts for creating custom animations. If you are looking to incorporate video into your marketing strategy we can help you to strategize your video marketing goals and setup video marketing campaigns using YouTube, Blog and Ads.
Video Marketing Channels
Video marketing takes a lot of efforts for businesses as there are several phases starting from strategic planning, creation, designing, launching to distribution of videos on various platforms. Video creation services and video animation services are only one part of the game that requires professionals and video experts to write the script and move to pre production where we may require onsite shooting or video graphics creation and animation depending on what you produce to form a video and integrating all media files to move to editing and post production.
The above process is just one part of the video marketing process the other part is video distribution and that is equally important for businesses. Without a proper video distribution plan your video may not attract adequate traffic. So video marketing channels plays a major role to attract convert close and delight your customers and target the right kind of audience on platforms that are meant for your business. If you have already created your videos, it's time to share and distribute your videos where video marketing channels plays a huge role. Major video marketing channels for video distribution includes website, landing pages, blog, email, YouTube, press releases, webinars and paid ads etc.
The Need for Video Marketing Services
If you were to answer why people watch videos? You probably know that people watch videos for one simple reason i.e. people love to watch videos simply because videos are an animated representation of objects. Videos are usually easy to understand and people love to see animated visuals and visualize things to get a clear picture in their minds, which may not be easy to express, and things that are not easy to express often become complicated with words especially when you talk about a piece of software or machinery or any other product that represents a multi-dimensional object. People also turn to videos for inspiration and guidance, education, and entertainment. Today video marketing is nothing new because video marketing is a part and parcel of content marketing strategies. In the digital marketing and advertising arena, a lot of businesses have already realized the importance of video marketing and have adopted videos in their content marketing plan.
Consider YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that these platforms have become the need for B2B and B2C business in their everyday lives. But still, there are a lot of small businesses who are afraid that you don’t have the right tools, you don’t have time, or you can’t afford video marketing? So think again, If you haven’t started to include videos as part of your marketing strategy, I can bet your competitors already have a plan and started to make use of videos for their enterprise. So it's time for you to make a huge impact by incorporating videos for your brand using social media channels and other media effectively where millions of audience are waiting to watch your video content and connect emotionally with your brand and business
Let's take a look at few statistics below to understand why video marketing is so more important today.
Users view more than 1 billion hours of video each day on YouTube (YouTube)
Mobile video consumption rises by 100% every year (Insivia)
By 2022 online videos will make up more than 82% of all consumer, internet traffic (Cisco)
78% of people watch online videos every week, and 55% view online video every day (HubSpot)
A Facebook executive predicated that their platform will be all videos and no text by 2021 (Quartz)
Our Video Marketing Process
Videos can be used to create a presence for a company or product, engage customers, and generate leads. The most effective video marketing strategies take into account the target audience, the message, and the medium. There are many different steps involved in video marketing, so it's important to plan ahead. Many small businesses are still using poor video marketing practices that don't produce the desired results. Here are 5 steps to help you create a successful video marketing process.
But it all starts with the process of planning video creation considering the budget for the project. Therefore how much are you willing to spend on your video marketing campaign? Make sure the platform you choose is within your budget. Take a look at the different features each platform offers and see which ones will be most beneficial for your business
Types of video: Interview, Essay, Documentary, Storytelling
Video equipment: Camera, microphone, editing software
Recording process: Planning, prepping, shooting
Editing process: Trimming and composition
Promotion and distribution: Marketing strategy
Video Distribution Platforms
Some of the best platforms for video distribution are social media platforms. Test and try out these platforms to check if they work for your business. Social media accounts for the highest amount of mobile video traffic and are highly engaging in terms of mobile engagement. Mobile videos make up 70% of global mobile traffic. Social media marketers need to keep up with it because these platforms are none other than social media platforms where the Youtube platform plays a very significant amount of role alone for the highest video uploads.
YouTube Video
Facebook Video
Instagram Video
Linkedin Video
Twitter Video
TikTok Video
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