Pay Per Click (PPC) Services

We are a leading PPC Advertising agency for Small Business. Our Pay Per Click services are mostly designed to meet your advertising goals. We focus on to increase the conversion and traffic to your site and ultimately sales. We have helped various E-Commerce Businesses and B2B industries reach their goals with hundreds of managed campaigns and profits earned for every dollar spend on the proposed budget. D Cloud is a preferred PPC Advertising Services Agency in India.

What is Pay Per Click?

Pay Per Click or PPC is an online advertising model where advertiser pays for receiving clicks to their links which are meant to direct a user to a website for a specific purpose. Whenever a visitor clicks on an Ad Link, a fee is deducted from the advertiser account. Therefore a budget is required in this case to keep your ad active for a specific period of time. either on search engine platforms such as Google, Microsoft, and Yahoo or on Social Media platforms such as Facebook, LinkedIn and Twitter.

Search Ads play a very important role in the PPC Advertising Campaign. Other than Social Media Paid Ads, Search Engines play a very important role in PPC Advertising. Google is one of the popular search engines that receive the maximum amount of traffic and it is estimated that Google processes approximately 70,000 search queries every second, therefore conducting a PPC marketing through Google Ads is particularly valuable that delivers the most impressions and clicks depending on keyword relevance, creative, landing page and quality score.

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PPC Management Services

PPC, or pay-per-click advertising, allow you to easily target your most qualified audience hence we provide custom PPC Advertising Services to businesses to help increase revenue and generate maximum profits on their advertising spends. Our PPC campaigns are designed to maximize your return on ad spend and make a profitable business out of it. We have years of experience as a PPC marketing agency and you have accesss to our dedicated PPC Specialist to accomplish your targets and business goals.

While we setup, test, execute and measure performance of your PPC campaigns, we provide PPC Managment Services that rigorously includes comprehensive keyword research, creative ads copywriting, landing page design and optimization, split testing, campaing monitoring, remarketing and retargeting, monthly reporting and anlayisis of ads performance. We mainly target search and display ads on Google, BIng or Yahoo and monitor and update your account settings on time to ensure PPC campaigns performs at its best.

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The Need for PPC Advertising Services

PPC Advertising demands budget and experience. If you are a small business you may not have the right marketing people to take care of your daily budget and expense that are to be taken care of. Therefore in order to accomplish your PPC goals, we stand by your side to take care of your marketing goals and our PPC agency delivers the best PPC services that pay off your ROI. So there is a need for a PPC marketing agency that can do the competitive analysis for your business and bring transparency for running the successful PPC campaigns.

Need PPC Advertising Services? We are one of the best PPC Advertising Services Company in India. Outsource your PPC services to us and we will take care of your budget, expenses, spending limit on specific campaigns, time of running ads, analysis, and reporting, and PPC performance of your business to get coveted space on search engines. Creating and running ads is not a big deal, but creating an optimized campaign to drive maximum revenue at the lowest possible cost is a big deal. That is why you need PPC services from an experienced PPC marketing agency where dedicated PPC Experts can help to set up your account and business campaigns.

We have experience PPC managers who perform thorough and well-research keywords using specific tools and implement creatives to drive traffic to a landing page. Search ads form the basis of Pay-Per-Click. However, there are several other types of PPC such as display ads, social ads, shopping ads, remarketing ads, local service ads, Gmail sponsored ads, newsfeed, and instream video ads. Therefore it is very important for your business to know which ads campaign can serve your business to drive valuable leads.

Measuring PPC Campaigns

There are several metrics that measure a successful paid search campaign, however, a combination of these 4 baisc metrics such as impressions, clicks, conversions and spends determines how a campaign is performing that give rise to analytics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC) and Cost Per Acquisition (CPA) that are most critical for optimizing your pay-per-click (PPC) campaign.

Impression

An impression is the number of people who viewed your ad to whom the ad was served.

Click

Click is the next step of impression i.e. people who really click your ad after it is served to them.

Conversion

A conversion happens following a click, it can be a purchase, download an offer or subscribe to email, etc.

Spend

Spend is the total budget, the amount of money that you have spent on a specific campaign.

Tracking above metrics, optimize your campaign for CTR, Conversion Rate, CPC, and CPA. The higher your percentage metrics are and the lower are your cost metrics, the more efficient is your campaign.

Click Through Rate is the percentage of impressions that turn into clicks. The more this percentage goes up, the more efficient your campaign is

CTR = Clicks / Impressions

Conversion Rate is the percentage of clicks that turn into conversions. This is also a metric that denotes increasing efficiency as it goes up

Conversion Rate = Conversions / Clicks

Cost Per Click is the amount of money you have to spend on each click. We get the average CPC by dividing the total spend by the total number of clicks. This is a cost metric, so improving efficiency means decreasing this number as much as possible.

CPC = Spend / Clicks

Cost Per Acquisition is the amount of money you spend on each conversion. We get the average CPA by dividing the total spend by the total number of conversions. This is a cost metric, so keep lowering this number.

CPA = Spend / Conversions

Paid Advertising Services - Social Media PPC

Social Media paid ads is another form of PPC advertising services that is the center point of Social Media. Every social media channel is different and these social ads are created to promote and advertize your business on Social Media platforms. Social Media Ads are targeted to a group of people based on demographics and interests or data collected from other sources. These ads appear on users feed or timeline, and advertisers can pay by utilising two bid strategies CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).