Independent since 2015.
Built around search.
Rebuilt around AI.
A small, owner-run agency in Ludhiana, India. We help small and mid-sized businesses get found in Google and in the AI answers that now sit above it, then automate what happens after the click.
Founded 2015 · Client work across Canada, the UAE and the United States
It started because a contract ended
Until 2015 Biplob Dev was a Business Transformation Manager on contract with Tata Consultancy Services, implementing ERP for discrete manufacturing clients. The Punjab projects ran out, the next posting was Mumbai, and he did not want to move. So he resigned and put the time he suddenly had into something he had been doing on the side: getting small businesses found online.
That origin still shapes the work. Most marketing agencies come out of advertising. This one came out of business software, which is why we are as comfortable fixing the system a lead falls into as we are generating one, and why the guides on this site cover accounting, POS and ERP alongside SEO.
Since then the work has covered SEO, content, social and paid advertising for clients in Canada, the UAE and the United States. Selected work sits on the portfolio page. It has changed shape twice. The first shift was to content, when rankings stopped rewarding keywords and started rewarding pages that actually answered the question. The second is happening now, and it is larger: a growing share of searches ends inside an AI answer that never sends a click. Being the source that answer is built from is a different job from ranking, and it is the job the agency has been rebuilt around.
We are still small. That is a choice, not a stage we are trying to grow out of. It means you talk to the person doing the work, it means we say no to things we are not good at, and it means you can reach a human on the first attempt.
Four phases, one direction
The service list has moved a long way since 2015. The reason it moved is worth reading before you hire anyone in this industry.
An SEO shop, one person
Local clients, small websites, work that arrived by referral. Ranking was mostly a technical and keyword exercise and it paid the bills.
Content, social and paid
Clients overseas, and a wider mix, because rankings alone stopped producing enquiries. Content marketing became the centre of the work rather than a bolt-on.
Business software consulting
ERP, CRM, HRMS and accounting implementations ran in parallel with the marketing. The two informed each other more than we expected.
AI visibility and automation
Answer engines and AI overviews changed what a search result is. The agency was rebuilt around being cited, and around automating the follow-up that decides whether a lead converts.
Three pillars, in this order
Visibility first, because nothing downstream matters without it. Automation second, because speed of response decides more deals than copy does. Growth work last, because that is where the compounding happens.
- Be the source an AI answer is built from, not a link under it
- AI SEO, generative and answer engine optimization
- Voice search and programmatic SEO at scale
- Technical structure, entities and schema that machines can read
- Lead capture, qualification and routing without a person in the loop
- CRM, ERP, inventory and HRMS systems that actually talk to each other
- Customer support and marketing automation
- Reporting that arrives on its own instead of being chased
- Conversion rate and landing page optimization
- Paid search, social and programmatic advertising
- Content, copywriting, digital PR and link acquisition
- Website redesign, UI/UX and e-commerce experience work
What actually happens when you get in touch
No sales sequence, no discovery deck, no rate card. The first conversation is diagnostic and it is free.
A free scoping call
We look at your site, your current visibility in search and in AI answers, and where enquiries are leaking. You get the findings whether or not you hire us.
A fixed quote, in writing
Scope, timeline and price after the call, never before it. We quote per engagement because a twelve-page brochure site and a two-thousand-SKU store are not the same problem.
Build, then measure
Work starts on the constraint we identified, not on everything at once. Measurement is set up first so there is a baseline to argue with later.
One business day
We reply to enquiries within one working day, Monday to Friday, 9am to 6pm IST. Small enough that it is a real commitment rather than a service-level slogan.
Everything we take on, in six groups
If something is not on this list, we do not do it. Most engagements start in one group and expand into a second once the first is paying for itself, and a broad brief usually begins at digital marketing services before it narrows.
AI & Answer Engine Optimization
Getting your pages used as source material by ChatGPT, Gemini, Perplexity, Copilot and Google's AI answers.
AI & Business Automation
Taking the repetitive middle out of your operation, from lead routing to support tickets to month-end reporting.
Content, Social & Email
The channels you own outright. Pages worth citing, published often enough to matter, and the follow-up that keeps an audience once you have earned it.
Paid Media & Conversion
Everything that happens after the click. Usually the cheapest place to find growth, and usually the last place people look.
Web Design, UX & E-Commerce
Rebuilds that change what a site earns, not just how it looks. Platform-independent, with a bias towards what you already run.
Business Software Consulting
The half of the agency that came before the marketing. Selection, implementation and support for the systems the business runs on.
What we will not promise you
This section costs us a few enquiries. It also means the ones that arrive already know what they are buying.
Nobody can promise a position
Google says so in its own guidance on hiring an SEO. An agency that guarantees a ranking is either picking keywords nobody searches for, or doing something you will pay for later.
The same applies to AI answers
You can now buy ads beside an AI answer: OpenAI sells placements in ChatGPT and Google runs ads in AI Overviews. Nobody sells a slot inside the cited answer itself, and there is no submission form for being cited. That part is earned or it does not happen.
We quote after scoping
Published packages exist to make the sale easier, not the work better. You get a fixed written quote after the free call, and you are free to walk away from it.
We stay small and say no
We take on what we are good at and decline the rest. If your problem is better solved by a specialist, an in-house hire, or by doing nothing this quarter, we will tell you on the call.
Fifty-odd guides, published in the open
The fastest way to assess an agency is to read what it publishes when nobody is buying. Here is a cross-section, and the rest is on the blog. We also give away four calculators with no email gate: a GST invoice generator, a GST calculator, an RCM self-invoice generator and a credit card EMI calculator.
Search and AI
Where search is going and how the work has had to change.
Tools we have tested
Long-form reviews of the software we use and the software we dropped.
E-commerce and the web
Platform choices, migrations and the trade-offs nobody mentions in the sales demo.
Business systems
The consulting side: ERP, CRM, HR and accounting software for Indian SMEs.
Questions we get on the first call
Who runs D Cloud Solutions?
Biplob Dev founded the agency in 2015 and still runs it. Before that he worked on contract with Tata Consultancy Services as a Business Transformation Manager, implementing ERP for discrete manufacturing clients. That background is why the company does software implementation alongside marketing, and why we are usually quicker than a pure marketing agency to spot when a lead problem is really a process problem. You deal with him directly on scoping and strategy.
Where are you based, and do you work with businesses outside India?
We are based in Ludhiana, Punjab, India, and we work remotely. Past and current client work covers Canada, the UAE and the United States as well as India. The practical constraint is language rather than geography: we work in English, and we keep Indian business hours with flexibility for calls across time zones.
How big is the team?
Small, and deliberately so. That has two consequences worth knowing before you enquire. The good one is that the person scoping your project is the person doing the work, so nothing is lost between the pitch and the delivery. The honest one is that we cannot absorb an unlimited amount of work at once, so there are periods when we will tell you the earliest realistic start date is a few weeks out.
Do you guarantee rankings or AI citations?
No, and you should treat any agency that does as a warning sign. Google states plainly in its own documentation that nobody can guarantee a number one ranking. AI answer engines work differently again: OpenAI and Google both sell advertising around AI answers now, but nobody sells a slot inside the cited answer itself, and there is no submission process for being cited. Citation is earned or it does not happen. What we commit to is a documented strategy, transparent reporting, and measurement tied to enquiries and revenue rather than screenshots of rankings.
What does it cost to work with you?
There is no published rate card. We run a free scoping call, look at your site and your current visibility, then send a fixed written quote covering scope, timeline and price. Quoting before that conversation would mean guessing, and the guess is always wrong in one direction or the other.
What makes this different from a normal SEO agency?
Two things. First, the software side: because we implement ERP, CRM and inventory systems, we can fix the process that a lead falls into, not just the page it arrived on. Second, the visibility work is built for answer engines rather than retrofitted to them, which means structure, entities and citable content rather than keyword density. Neither of those is magic. They just remove the two places where marketing spend usually leaks.
Find out where you actually stand
A short assessment tells us what is broken, and tells you whether the answer is visibility, conversion or automation before anyone quotes you for anything.
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