Link Building Services

Yes, when the links are genuinely editorial. Google's spam policies prohibit buying or selling links that pass ranking credit, excessive link exchanges, automated link creation, and large-scale article or guest posting campaigns built around keyword-rich anchor text. The line is intent and scale rather than format. A relevant placement on a site whose readers would care about you is safe. A monthly quota of placements carrying commercial anchor text is the pattern the policy was written to catch, whoever is selling it.

Typically three to six months, and the range is wide for real reasons. Placement itself can take weeks because it depends on an editor's schedule. After that the page has to be crawled, the link has to be assessed, and any ranking effect competes with everything else on the results page. Your sector, your competition and your site's existing authority all move the timeline. If someone promises movement in 30 days, ask what they are actually buying to make that happen.

They matter, but less than the industry prices them at, and Google has said so directly. Gary Illyes stated in 2023 that links are not in the top three ranking factors and had not been for some time, and in 2024 that Google needs very few links to rank pages. In March 2024 Google removed the word "important" from its own documentation describing links as a relevance factor. Links still help a page rank, and ranking still gates whether you get cited in AI answers. That is a real reason to do this work, and a poor reason to buy links by the dozen.

Only indirectly, and less than almost anything else you could spend the money on. In Ahrefs' study of 75,000 brands, YouTube mentions correlated with AI visibility at roughly 0.737 and branded web mentions at 0.66 to 0.71, while Domain Rating sat at 0.266 to 0.326 and raw backlink counts were weaker still. If AI visibility is the actual goal, the brief is to get talked about across credible sources, not to acquire links. We would rather scope that honestly than sell you a link package for a job it does not do.

Almost certainly not. Google's John Mueller has said the disavow tool does what it says but that almost nobody needs it, and he has pointedly noted that agencies pushing it as a service to everyone are revealing something about themselves. He has also said core updates build on longer-term data, so a recent burst of spam links is unlikely to be what moved your rankings. The realistic exception is a site that previously bought links at scale itself. Inherited junk from somebody else's campaign is usually best ignored.

Relevance first, then whether a human editor genuinely chose to place it. A link from a modest site whose readers are your buyers is worth more than one from a high-scoring site with no connection to your sector. Context matters too: a link inside the body of a relevant article carries more weight than one in a footer or author bio. Treat Domain Rating and Domain Authority as shortlisting tools only. They are third-party scores from Ahrefs and Moz rather than anything Google publishes, and Ahrefs itself notes that DR ignores spam and can be inflated by a pile of low-quality links.

Across the open market, individual placements broadly run from about $100 to $500 each, and managed programmes run into the thousands per month. We do not publish a rate card because the same brief prices very differently by sector: a placement in a competitive finance or health publication costs a multiple of one in a niche trade title. You get a fixed quote after a scoping call, and it does not move unless the scope does.

New links acquired, the sites they sit on, the anchor text used, the state of outreach still in progress, and any ranking movement over the period. We include the outreach that did not convert as well, because a report showing only wins hides the cost of the ones that failed and makes it impossible to judge whether the programme is working.

Yes, delivered under your brand. The one thing worth flagging is that white label work inherits whatever brief it is given. If your client expects a fixed monthly quota with commercial anchor text, that risk transfers to their site regardless of whose logo is on the report. We are happy to have that conversation with you before the programme starts rather than after.