Corporate Blogging Services
A managed blogging programme for companies that need search and AI visibility to compound. We research the topic, write it on your domain, keep it current, and report what it earned. We do not sell word counts.
Three situations, three different programmes
Pick the one that describes your blog today. The wrong starting point wastes the first six months.
You are starting from nothing indexed and nothing ranking. We build the topic map first, then publish against it, and wire each post into your existing SEO work rather than letting it sit in isolation.
Most underperforming blogs do not need more posts, they need fewer and better ones. We audit what exists, keep what can rank, and merge or retire the rest before writing a single new word.
Placements on third-party sites are a different service with a different risk profile, so they live on their own page alongside our link building services. Nothing on this page includes them.
What actually changed, and what did not
Four findings that should shape how you budget a blog this year. Every number below traces to a source at the foot of the page.
Search still sends traffic. It just sends less of it per ranking.
Ahrefs re-ran its click-through study across 300,000 keywords using December 2025 Search Console data. Where an AI Overview appears, the top organic result now earns about 58 percent fewer clicks than it otherwise would. The effect runs down the whole page: position two loses 50.8 percent, position five loses 32.6 percent, position ten loses 19.4 percent.
The first version of that study, run on March 2025 data, put the position-one figure at 34.5 percent. It roughly doubled in nine months. Any agency quoting you traffic projections built on pre-2025 click curves is quoting from a world that no longer exists.
The trap: reading this as a reason to stop publishing. Clicks fell because Google answers more queries itself. The pages it answers from still have to exist somewhere, and they are not going to be your competitors' pages by default.
Getting cited by AI is mostly a by-product of ranking well.
Ahrefs analysed 1.9 million citations drawn from one million AI Overviews. Just over 76 percent of cited pages already ranked in Google's top ten. Another 9.5 percent ranked somewhere between 11 and 100. Only 14.4 percent came from pages ranking nowhere in the top 100. The single most prominent citation in a given Overview has a median organic rank of two.
This is the most useful finding on this page, because it settles a question a lot of buyers are being confused about. There is no separate stack of "AI content" you can purchase that skips the ranking work. Answer engine optimisation is a formatting and structure discipline layered on top of content that already ranks, which is why we treat it as part of our AI SEO (AEO and GEO) services rather than as a product you can buy on its own.
Worth knowing: Ahrefs' own follow-up found the correlation between ranking first and being cited is positive but only moderate. Ranking well buys you a coin flip, not a guarantee.
Blogging pays back on a two to three year clock.
Ahrefs examined 16.9 million cited URLs across ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and ordinary Google results. Pages cited by AI assistants averaged 1,064 days old, which is about 2.9 years. Pages in the organic results averaged 1,432 days, close to 3.9 years. AI citations do skew fresher, by 25.7 percent, but fresher still means nearly three years old.
Two things follow. Publishing has a long fuse, so a six-month retainer judged purely on six-month traffic will almost always look like a failure. And because assistants lean newer than classic search, the articles you already own are an asset that repays updating, not a finished archive. That is why every programme below includes a refresh cycle rather than treating published posts as done.
The trap: changing publish dates to fake freshness. Google's John Mueller has said plainly that Google would not rank a page differently just because the date changed, and that the date should only move when the content significantly does. We update the substance or we leave the date alone.
A guest post is a link tactic. It is not a blogging strategy.
Google's spam policies name large-scale article marketing and guest posting campaigns with keyword-rich anchor text as a link scheme. Google's guidance is not that guest posts are forbidden. Its position, stated plainly and unchanged since 2017, is that contributor and guest posts are fine where they inform users, educate another site's audience or raise awareness of a company, and that the violation begins when the main intent is building links at scale.
The distinction matters commercially, because the two things are priced, measured and risked differently. On-site blogging builds an asset you own. Third-party placement rents attention on someone else's domain and carries policy risk you cannot fully control. We deliberately keep them on separate pages, which is why guest posting is quoted separately and is excluded from every programme described here.
Ask any agency this: what anchor text distribution are you targeting, and across how many domains per month? A vendor who cannot answer in specifics is running the pattern Google's policy describes.
What each programme actually includes
Same table we use internally when scoping. Nothing is marked included unless it is delivered every month.
| Foundation | Rebuild | Compound | |
|---|---|---|---|
| New articles per month | 4 | 2 | 2–3 |
| Existing posts refreshed per month | — | 4 | 2 |
| Typical article length | 1,200–1,800 | 1,200–1,800 | 1,200–1,800 |
| Keyword and search-intent research | Every article | Every article | Every article |
| Audit of existing content first | Light | Full | Carried over |
| On-page SEO and internal linking | Included | Included | Included |
| Article and FAQPage schema | Included | Included | Included |
| Merge or retire weak posts | — | Included | Included |
| AI Overview and assistant citation tracking | From month 3 | From month 1 | From month 1 |
| Third-party guest placements | Not included | Not included | Not included |
| Reporting | Monthly | Monthly | Monthly plus quarterly review |
| Minimum sensible commitment | 6 months | 6 months | 12 months |
Guest placements and digital PR are quoted separately and are not included in any programme above.
Foundation Programme
For companies with no blog, or one that stopped two years ago.
The first month is mapping, not writing. We work out which questions your buyers actually search, which of them you have a credible right to answer, and which are already so well covered by established sites that entering is a waste of budget. That map becomes a publishing queue. Only then do we write.
Articles are published on your domain, in your CMS. If your site runs on WordPress we work directly in it; if the blog needs structural work first, that is a separate conversation with our WordPress web design team rather than something we quietly bill inside a content retainer.
What you get
A topic map you keep whether or not you renew. Four researched articles a month at 1,200 to 1,800 words. On-page optimisation, internal linking into your service pages, and Article plus FAQPage schema on every post. A monthly report showing rankings, impressions and assisted conversions rather than pageviews alone.
What it is not
It is not a traffic guarantee, and it will not produce meaningful organic volume inside 90 days. It does not include third-party placements, paid distribution, or design work on your website. It is also the wrong programme if you already have a large back catalogue, because you would be adding to a pile that needs sorting first.
Best for: a company with a real service offering, no meaningful blog, and the patience to fund twelve months before judging it.
Rebuild Programme
For blogs with a back catalogue that is not earning anything.
Most stalled blogs are not short of content. They are carrying twenty thin posts competing with each other for the same query, a handful of decent articles that were never updated, and a structure that gives search engines no reason to treat any of it as authoritative. Adding four more posts a month to that does very little.
So we audit first. Every existing post is sorted into keep, rewrite, merge or retire. We publish fewer new articles during this phase on purpose, because the higher-return work is consolidating what you already own. Where the underlying problem turns out to be commercial rather than editorial, we will say so and point you at conversion rate optimisation instead of selling you more words.
What you get
A full audit of the existing catalogue with a documented decision for every URL. Two new articles and four substantive refreshes a month. Redirects and consolidation handled properly so you do not lose the rankings you already have. Citation tracking from month one, so you can see whether the rebuilt pages start appearing in AI answers.
What it is not
It is not a recovery guarantee. If a site has been hit by a core update for reasons that sit outside content quality, better articles will not fix it, and the audit will tell you that in the first month rather than the sixth. It also does not include technical SEO remediation beyond the blog itself.
Best for: a blog with an established back catalogue, flat or declining impressions, and no clear picture of which pages are worth keeping.
Compound Programme
The ongoing programme after Foundation or Rebuild has done its job.
This is where the economics of blogging actually work, and it is also the phase most companies never reach because they cancel at month seven. The mix shifts from producing volume to defending and extending positions: two to three new articles a month against gaps that have opened, two refreshes against pages losing ground, and steady internal linking as the catalogue grows.
Reporting changes too. Monthly numbers stop being the point once the asset is established, so we add a quarterly review that looks at trajectory, at which clusters are compounding, and at where the content should feed other channels such as email marketing or social media management rather than dying on the blog.
What you get
Continuous publishing and refreshing tuned to what the data shows is moving. Quarterly strategy review with a written trajectory assessment. Citation and ranking tracking across both classic search and AI assistants. First refusal on topics before a competitor claims them.
What it is not
It is not a starting point. Running this before the topic map and catalogue exist means paying retainer rates for foundation work. It is also not appropriate if your business model does not have a repeat search demand behind it, in which case paid channels will serve you better.
Best for: companies six to twelve months into a content programme that is starting to show movement and needs defending.
How we run a blogging programme
The order matters more than any individual step. Research before writing, consolidation before volume.
- Scoping call. About thirty minutes on your buyers, your sales cycle and what you have published already. We quote after this, never before, because a blog with a large legacy catalogue is a different job from a blog with none.
- Topic and intent mapping. We build the question map your buyers actually search, then mark which clusters are winnable and which are already saturated by sites with far more authority. Saying no to a keyword early saves more money than writing well does.
- Catalogue audit. On Rebuild engagements, every existing URL gets a keep, rewrite, merge or retire decision with the reasoning recorded. You keep this document regardless of what happens to the retainer.
- Draft, review, publish. You see a draft before anything goes live. Subject-matter corrections from your team are the single biggest quality lever in the whole process, so we build a review window into every cycle rather than treating your feedback as an interruption.
- Structure for extraction. Headings that match real questions, direct answers placed near the top, tables where a table is genuinely clearer, and valid Article and FAQPage schema. This is what makes a page quotable by an answer engine, and it costs nothing extra to do at the time of writing.
- Measure, refresh, repeat. Monthly reporting on rankings, impressions, citations and assisted conversions. Pages losing ground go into the refresh queue. Pages that never had a chance get retired instead of being propped up.
What we verified, and what we will not claim
Every figure on this page was checked against its primary source on 7 August 2026.
- Click-through and citation figures come from Ahrefs' published studies, each stating its sample size and method. We link to the studies themselves, not to summaries of them.
- The guest posting policy position is taken from Google's own spam policy documentation and its 2017 guidance on large-scale article campaigns, both linked below.
What we could not verify
The most quoted statistic in this industry is that companies with blogs generate 67 percent more leads. You will find it on almost every competing page, usually credited to HubSpot. We tried to trace it to a primary study and could not. Different aggregators attribute the same figure to HubSpot, to Demand Metric, to Marketo and to at least one AI research vendor, with no consistent methodology, sample size or date attached to any version. The related claims that blogging makes a business 13 times more likely to see positive ROI and earns 97 percent more links have the same problem.
We are not saying the figures are wrong. We are saying we cannot show you where they came from, so we will not put them in a stats band and imply we can. Everything numbered on this page traces to a study that states its own method.
We also will not promise a specific traffic figure, a ranking position, or a lead volume. Nobody selling content can honestly promise those, and the data in section 01 is the reason: the click value of a given ranking has changed twice in the last two years without anyone's permission.
Frequently asked questions
The things buyers ask on the scoping call, answered before you have to.
How much do blogging services cost?
We quote a fixed monthly fee after a scoping call, and we do not publish a rate card. The reason is that the same brief costs very different amounts depending on your existing catalogue, how technical the subject is, and whether your team can supply subject-matter review. A blog with a large legacy catalogue needs an audit before anything else, which changes the first phase entirely. You will get a written scope and a fixed number, and the number does not move unless the scope does.
How long before blogging produces results?
Expect the first meaningful ranking movement in months four to six, and a fair commercial judgement at month twelve. That is not a hedge, it is what the data shows. Ahrefs' analysis of 16.9 million cited URLs found the average page cited by an AI assistant is about 2.9 years old, and the average page in Google's organic results is closer to 3.9 years. Content is a compounding asset with a long fuse. If you need leads inside a quarter, paid search will serve you better and we will tell you so.
Is blogging still worth it now that AI Overviews answer everything?
It is worth it for different reasons than it was in 2022. The click value of a ranking has genuinely fallen, by around 58 percent for position one where an AI Overview appears. But Ahrefs' study of 1.9 million AI Overview citations found that 76 percent of cited pages already rank in Google's top ten. The route into an AI answer runs through conventional ranking. If you stop publishing, you do not just lose clicks, you lose eligibility to be the source the answer is built from.
Do you use AI to write the articles?
We use AI for research, outlining and first-pass structure, and we are open about that. We do not publish unedited machine output, because it produces text that is fluent and factually loose, which is the fastest way to lose the credibility a blog exists to build. Every article is fact-checked against primary sources and reviewed by a person who understands the subject. If accuracy matters in your industry, ask any prospective agency to explain their verification step. If they do not have one, that is your answer.
How many blog posts should we publish per month?
Fewer than most agencies will sell you. Four researched articles a month is a reasonable pace for a company building from nothing, and two a month plus consistent refreshing is often better for a site that already has a catalogue. Volume stopped being a competitive moat once generating text became cheap. What is still scarce is genuine subject expertise, original data, and the discipline to keep existing pages current. We would rather publish two articles you could defend in front of a customer than eight you could not.
Do you write on our website or somewhere else?
On yours, in your CMS, under your domain. That is the entire point of on-site blogging: you own the asset and it keeps working if our relationship ends. Placements on third-party websites are a different service with different economics and different policy risk, and they are covered on our guest posting services page. Nothing described on this page includes third-party placement.
Are guest posts safe for SEO?
They are safe when they are genuinely editorial and risky when they are done at scale for links. Google's spam policies specifically name large-scale article marketing and guest posting campaigns with keyword-rich anchor text as a link scheme. Google's own guidance says it does not discourage contributor posts where they inform users, educate another audience or raise awareness of a company. The dividing line is intent and scale, not the format. Any vendor offering you a fixed monthly quota of placements with commercial anchor text is describing the pattern the policy was written to catch.
Who owns the content you produce?
You do, on payment, including the topic map and the audit document. We do not resell articles to other clients, and we do not retain rights that would stop you editing, moving or deleting anything we wrote. If you end the engagement, you keep everything published and every strategy document produced along the way.
What if we already have an in-house writer?
Then you may not need a full programme. A common arrangement is that we handle research, topic mapping, optimisation and the refresh queue while your writer produces the drafts, since they usually understand the product better than any external team will. That is a smaller engagement and we are happy to scope it. Raise it on the call rather than paying for capacity you already have.
Find out whether a blog is the right spend for you
A scoping call is about thirty minutes and ends with a written scope and a fixed number. If the honest answer is that your budget is better spent elsewhere, we will say that instead.
Book a free consultationWhere blogging fits with everything else
Content rarely works alone. These are the services and articles it most often sits alongside.
Sources
- Update: AI Overviews Reduce Clicks by 58% — Ahrefs, 4 February 2026 (300,000 keywords, December 2025 Search Console data)
- AI Overviews Reduce Clicks by 34.5% — Ahrefs, 17 April 2025 (the earlier study, for the trend comparison)
- 76% of AI Overview Citations Pull From the Top 10 — Ahrefs, 21 July 2025 (1.9 million citations from 1 million AI Overviews)
- AI Assistants Prefer to Cite Fresher Content — Ahrefs, 28 July 2025 (16.975 million cited URLs across 7 platforms)
- Does Ranking Higher on Google Mean You'll Get Cited in AI Overviews? — Ahrefs (the moderate-correlation caveat)
- Spam Policies for Google Web Search — Google Search Central (link schemes, including guest posting at scale)
- A Reminder About Links in Large-Scale Article Campaigns — Google Search Central Blog, 25 May 2017
- Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings — Search Engine Journal, 7 April 2021