SEO Copy for Web Pages

What is a Web Copy?

A truly designed web copy is all about formulating superior content and content placements assembled with stylish headings, videos, graphics, logos, or icons along with creative content headings and subheadings to describe your product or services. A web copy is written and designed in a way that naturally attracts customers to read your content and creates a selling urgency for your products and/or services via several CTA placements on the web page. 

For example, there are several Ads that we see online across social media that drive you to a landing page that describes a particular product or service. The pages are often available in the form of long-form content and the setup allows you to purchase an item or register for a webinar to discuss potential benefits or to learn more about a service or product. These pages are typically known as web copy spedically designed and built for micro and macro conversions.

Effective web copy is crafted to be clear, concise, engaging, and optimized for search engines (SEO) to ensure that it ranks well in search results and attracts organic traffic to the website.

Some common classifications of Web Copy

By length:

• Short copy: Headlines, slogans, calls to action, product descriptions, etc.
• Long copy: Landing page content, blog posts, articles, etc.

By purpose:

• Informational copy: Provides information about the website, its products/services, or the company.
• Persuasive copy: Aims to convince visitors to take a specific action, like buying a product or subscribing to a service.
• SEO copy: Optimized with keywords to improve search engine ranking.

By platform/channel:

• Website copy: Content specific to the website itself.
• Email copy: Text used in email marketing campaigns.
• Social media copy: Content posted on social media platforms.
• Ad copy: Text used in advertisements, like display ads or search ads.

By industry/target audience:

• B2B copy: Tailored towards businesses.
• B2C copy: Focused on reaching individual consumers.

By understanding the goals of your web content you can choose the type and style of web copy that best suits your needs.

Types of Web Copy We Provide

Homepage Copy: This is the main landing page of a website that includes an overview of your business, its products or services, and a call to action to guide visitors further into the site.

Product or Service Descriptions: These are detailed SEO copy (descriptions) of the products or services offered by your business, highlighting features, benefits, and any unique selling points.

About Us: This web copy provides information about your business, its mission, history, team members, and values. In the case of personal websites or blogs, it might be an "About Me" page.

FAQs (Frequently Asked Questions): This section addresses common queries or concerns that visitors may have about the business, products, or services.

Blog Posts/Articles: These are long-form informative or entertaining articles relevant to the business's industry or target audience, aimed at providing value, building authority, and driving traffic to the website.

Landing Page SEO Copy: Landing pages are designed for specific marketing campaigns or promotions and typically feature persuasive copy focused on a single call to action, such as signing up for a newsletter or downloading a free resource.

Contact Page: This web page section provides contact information for your business, including address, phone number, email, and possibly a contact form.

Testimonials/Reviews: These are customer testimonials or reviews that provide social proof and build trust with potential customers.

Terms of Service/Privacy Policy: These are some of the crucial web pages containing legal information regarding the use of your website, including terms of service, privacy policies, and disclaimers.

Sales Page Copy: A sales page is a uniquely designed web copy specifically meant to attract visitors to take a particular action either to buy a product or a service or to perform other actions such as signup or register on a website.