Custom Digital Marketing for Industries
B2B companies now rely on internet more than ever to market their brand. Unlike B2C, today B2B companies are also on Social Media for brand recognition and opportunities. Industries depend on Internet and Social Media largely because it is seen as huge potential market for small to large companies. We understand industral businesses and manfacturers needs a steady flow of new opportunities. That is where we come in to position your brand in the online space and increase your ROI.
Verticals We Serve
Internet Marketing for B2B/B2C Companies and Service Providers
How Industries Connect to Consumers today?
Gone are those days of traditional marketing, today every industries needs modern ways and means to connect to people. Video Marketing, Social Media Marketing, Content Marketing, Voice-First Engagement are some of the modern means and ways Industrial Marketers should look forward to increase thier sales and revenue and invest on AI Marketing to improve marketing ROI.
VIDEO MARKETING
Videos are a great way to express a product or service in an easy and enjoyable way and video marketing lets your business build brand loyalty, customer attention and engagement and increase watch time. There are many types of videos a business can create for its marketing purpose, but a few commonly used videos are brand videos, live demo videos, and explainer or animated videos. Marketers have already started using these videos in their content strategy because today content isin't just about text.
Explainer Videos are one of the best marketing collaterals for your brand engagement, if you haven't used videos before, it's time to use it now. Videos should lead to conversion and sales down the funnel and turn profitable for your brand. Industries such as Finance, Manufacturing, Real Estate, Healthcare, Ecommerce, SaaS, Education, etc. are some of the key sectors where marketers are using videos to reach their marketing goals. However, you need a video marketing strategy to remain one step ahead as more marketers turn to video.
SOCIAL MEDIA CONVERSATION
Social Media demands unique content consistently that are engaging and more likely shareable. Organization use social listening and monitoring tools to find social mentions about a brand that appears in your product reviews, social media posts, blogs, news and articles. Every individual need attention, so you can reach to them, respond to them, and hear them. Social Media is a personalized platform allowing a two way business communication that lets you exactly understand your product and service loopholes.
Social Media is no longer a platform for big brands, it has become a necessity today for all industries and brands to attract followers and extend more social media reach. As a business, your first concern should be identifying the most profitable social media platform for your business and understand how to grow your audience on that platform. Once you grow your audience educate them about your product or service, pitch your product, hear them what they say about your brand, address their issues, and builds trust, which eventually generates leads, and sales.
CONTENT MARKETING
The modern marketing landscape has totally changed the concept of content marketing. Content is everywhere and content marketing is a respected marketing that forms the center point of attraction because it is not pushy and works opposite of advertising. Instead of using marketing or sales funnel, content marketing actually focuses on the marketing lifecycle and customer acquisition lifecycle to acquire a customer for your business. It usually engages consumers with what they really want and what they are looking for in a brand.
Content marketing uses a variety of media formats to reach their exact and targeted consumers. These formats include video, text, images, audio, ebooks, infographics, etc. to let consumers know about your brand or story. The most appealing and attractive side of content marketing is publishing educational based content that consumers really want to learn. In fact, all consumers love to learn and know about a product or a service before they really want to purchase and content marketing serves this need professionally by delivering helpful, relevant, engaging, compelling, and entertaining information.
VOICE FIRST ENGAGEMENT
With most recent voice devices on the marketplace, voice is changing the game of search. Devices such as Alexa, Siri, Cortana, Google Home, etc. are smart enough to return any answer back to you for any questions you verbally ask or speak to them. This is the game-changing experience of voice-first engagement and a powerful marketing capability for your business. Ask Google Assistant a question and she will talk to you with the most relevant answers. So voice search optimiztion is powerful for today's business engagement.
Why is voice important for your business? Voice devices are found almost everywhere at home at the office or even installed on cars. Voice is fast and natural and speaking is natural to human so voice search is easier and faster than to text a search engine. Voice is also multi-tasking, think you are driving or working and you want to call a vendor or a customer or you want to know more about dealers who can supply you a particular raw material, ask Siri or Alexa and see, you get the answers right away. Voice empowers brand search and discovery, improves customer satisfaction and increases sales.
Insights
Frequently Asked Questions
Custom digital marketing services vary from industry to industry and business to business. We provide digital marketing services for startups, small and medium enterprises, and micro-industrial units. There are various services in the digital marketing field. Digital marketing consists of a broad and wide array of topics and so are the industry types. There are the micro-enterprises, B2B industries. B2C industries, services industries, and a lot of other manufacturing industries. So are our marketing services that are custom designed and planned to work for a specific group of industries.
We provide custom digital marketing services for industries and enterprises looking at their current scenario and what is at their utmost need that they are looking for in marketing and business and what are the goals that they are trying to achieve with the help of online marketing. We help industries to identify what works best for them, design and innovate marketing techniques through social media and search engines, and apply online marketing strategies that will grow your business and take your brand to the next level. So custom digital marketing services are services that are crafted especially for your business and how are they going to impact your brand.
Today either you are self-employed, a B2B Business or a B2C Business you must have a website. Most businesses think Social Media is enough, but the reality is either you are doing Social Media Marketing or Search Marketing you need a website to acquaint your customers that you are a brand and not just allowing your audience to land on a page to acquire leads for your business. But making your customers aware of your products or services through your website is primarily of utmost importance because you own your website and your business, nobody else. Don't just rely on Social Media, because your never know social media's policy may change from time to time.
Infact website is the only prerequisite and the base upon which your business can decide to run an online advertising campaign or SEO or apply other marketing strategies. But the truth about websites is most small and micro enterprises have a website that only works as a catalog and most of the sites are just crap that neither adds any value nor does it provide any user experience. Therefore make sure as a business first you have a classic website with strong UX/UI and lavish designs along with quality copywriting and valuable content where your audience can spend quality time knowing about your products and services. The more quality time your audience spends on your website the stronger will be your relationships with your audience.
Well, if you are a manufacturer you may be already selling on various online platforms such as Amazon and Walmart. These are superior online platforms overcrowded with millions of sellers. Therefore most businesses also want to promote their business through their own e-commerce site. So if you are planning for the same, we have a package for you where we can design your site, integrate all essential modules to your e-commerce site, and go live within a few days.
We can also design and develop your e-commerce website using the latest e-commerce framework such as OpenCart, PrestaShop, and Magento, etc., and also provide the hosting services if you want us to host it for you and manage everything for your brand and business.
However creating a website is just half part of the battle and we know it very well. Therefore we help small businesses to take their e-commerce business to the next level through our professional expertise in design, development, content writing, copywriting, social media marketing, and all other kinds of promotional activities such as SEO and Google Advertising and you get all the desired services all at one place. If you want to know more about it you are free to call us or write to us and we will be happy to help.
This is a very important for micro, small and medium enterprises to understand from where to start internet marketing for their business. Online marketing includes a lot of platform so it is overwhelming for small businesses to start with everything that are a part of the digital marketing landscape. Digital marketing consists of SEO, Video Marketing, Social Media Marketing, Content Marketing, Email Marketing, Designing landing pages for Paid Advertising, social media paid ads, link building, guest posts and much more. So often business are not aware of where to start their online marketing journey.
Let us simply understand that you fall within one of these 3 type of business category
1) B2B
2) B2C
3) Service Industry
So for B2B industries SEO and Content Marketing is one of the best way to start your online marketing journey followed by Search Marketing such as Google Ads.
For B2C social media marketing is just good enough to start your online marketing journey.
For Service Industry both social media, SEO & Content Marketing should go hand in hand.
Digital marketing may be too costly if you are looking for everything on your plate. However, if you have someone in-house then it would save you a ton of money. But after all, if you want a professional to manage it, eventually you have to hire a marketing expert or give the contract to an outside agency to manage your digital marketing needs. The pricing structure for digital marketing depends on what services are you looking for. Similarly, prices may vary from one agency to another. But here we have tried to provide you an average cost of services breaking down all activities involved in digital marketing and advertising part by part.
✔ Landing Page Design: INR 15K (1 - 2 Pages/ Domain & Hosting Extra)
✔ Content Writing: INR 2 - INR 5 (Per Word for any type of Website Content)
✔ SEO Services: INR 15K - INR 25K (Per Month/ Per Website, 10 Keywords, Min. Period 1 Year)
✔ Social Media Post: INR 500 (Per Banner designed on Illustrator, PhotoShop or InDesign)
✔ Video Animation/ Motion Graphics: INR 5K - INR 10K Per Video (Depending on Complexity)
✔ Social Media Management: INR 5K - 10K (Minimum 12 Post Per Channel/ Per Month)
✔ Social Media Advertising Setup Fees: INR 5K (Per Channel/ One Time)
✔ Social Media Ads Monitoring: INR 10K - INR 20K (Per Month/ Per Channel)
✔ Email Marketing: INR 5K - 10K (Per Month)
✔ Google/Bing/Yahoo Ads Setup Fees: INR 5K ( One Time)
✔ Google/Bing/Yahoo Ads Monitoring: INR 10K - INR 20K (Per Month/ Per Channel)
The above prices are agency service charges and does not include any advertising budget. Goods and Services Tax Extra (18% of Service Charges)
You have to decide your own advertising budget whether you want to spend 50K Per Month or 1 Lac Per Month or more.
If you are really getting the benefits by spending your dollars than this is something that has no end. The more you spend the more will be your ROI. However as a startup you have limitation of resources, but you should try to push your business for at least an year or two or three to make use of digital marketing not really for generating leads but more importantly as a brand at its best until you find that your business is on track.
Spending is not at all an issue for any business, profitability matters, today it is time for every small business to make use of this timeless digital marketing platform to scale up your business and continue to serve your customers by delivering great values with your innovative products and services and be known as one of the best brands in the domestic and international markets.
The best way to start spending in digital marketing/advertising is to make use of at least one social media platform that works best for your business and use PPC and SEO to your power and also by creating and building a great UX/UI website driven by information and content that are valuable for your targeted audiences and consumers who are looking for your products and services.
Neither I nor you, none of us have ever build a business in a day or two unless we have inherited it from our family or it is passed on to us as a hereditary process. The same rule applies to marketing, we have to do the work first and the result will definitely come to you at the right time. We only believe in the process and the result will definitely follow if what we are doing is right.
No agency can give you the exact figure as to how many leads or sales you will get upon spending a certain amount of your budget but we can have an approximate idea that spending (X) amount of money in advertising may bring (Y) amout of leads or conversions for your business and the more advertising spend you have the more are the number of leads. We can’t guarantee that you’ll achieve a certain ROAS. That depends on your ad creatives, your budget, your offer, and so many other factors we have no control over.
But If you are spending your hard earned money, it is genuinely important for you to know, what is your Return On Investment. But primarily to get the maximum ROI there is one important factor that is more concerned with the products and services that you offer and that is demand. If there is a demand for the product and services that you are offering, you will definitely end up with a high ROI.