SEO Services that Significantly Improves Search Results for your Business

Businesses need SEO services to improve their website ranking and increase visibility on search engines.

But there are a ton of websites that are either new or have already existed for decades without any visibility.

So these websites need little attention from the webmaster to get big results but most of them have never tried SEO.

Because most businesses necessarily confuse if they even need SEO for branding.

That is the reason why most businesses simply ignore SEO and give some different angles to it.

But here I would say if you have a website and you don’t rank for any given keywords that relate to your industry, just scrap your site.

Because it is useless to have a site that is hosted on the internet but hidden from the eyes of your potential customers.

It simply means you are not helping your audience to find your business and the services that you provide to your community.

Therefore even though you have a great site with the best products and services it is good for nothing.

But if you put little effort into your website yourself you can do something great with the site.

And you don’t need to be consummate gurus in SEO to start doing SEO by yourself.

So if you have a great site architecture and your website is functioning properly.

You need these simple skills to improve your website ranking and search visibility which means to:

• Understand your buyer’s and searchers’ intent
• Select the right keywords for your business
• Improve your diverse writing skills
• Write more and write long-form of content
• Participate in guest blogging
• Focus on creating great internal links to your post
• Make use of appropriate anchor text

Why do you even need SEO services for your Business?

Top 10 SEO Services for Small Businesses to Improve Search Results

Google is one of the most preferred search engines in the world when it comes to text-based searches.

However, it is too picky in selecting the right information that resonates with the searcher’s intent and shows the best results to its users.

Hence SEO services significantly improve your search results and increase your business visibility on Google.

Google also provides various types of search placement on its search result page such as:

1. Local SEO Services

Online e-commerce businesses may not require local SEO services.

But if you have a physical storefront, local SEO services will boost traffic to your store and increase your walk-in customers.

Local SEO is intended to attract more customers and traffic to your store from relevant local searches that designate a name, address, and place.

Therefore implementing local SEO for your business should become a priority if you are the owner of a physical store be it a cafe, a shop, or any other business.

Having a physical and online store together also increases and improves the overall experience of buyers from your store.

The practice of increasing the search visibility of a business when a user is searching for a product or a service from the very location where your businesses are is the foundation for Local SEO.

Usually, a Google My Business listing is the cornerstone of Local SEO and these searches take place on Google and other search engines.

Local SEO services for your business ensure that your business is visible on top of local search results.

So you can help your local customer to find your physical shops and stores online with local SEO services for your business.

2. Global SEO Services

Global SEO services are also otherwise known as International SEO services that help businesses appear on top of SERP around the globe.

And these services are the basic needs of enterprises and businesses to scale their existing online business globally and internationally across continents.

You can implement International SEO for your online business once you have your native language store optimized.

International SEO is all about geotargeting and translating and localizing your website to multilingual websites by following international SEO best practices.

And you need a solid architecture at the top of your website that adequately translates a single website to multilingual sites.

Global SEO is an SEO perspective on how companies and businesses can promote their presence globally and get the benefits of doing business beyond one’s own country.

Verbally people speak multiple languages across the world as it is the major source of communication,

Therefore global SEO strategy has become one of the major concerns for all marketers.

So Multilingual targeting and Geo-targeting are the two major things upon which a Global SEO is based.

This requires adding a keyword transcreation SEO process that determines the best possible keywords for each locale.

And that is how your global customers can find your business.

3. Voice SEO Services

As the name suggests, Voice SEO means optimizing your website or business for voice-based searches.

Voice-based searches are performed on devices that understand human native languages.

One most common examples is Google Assistant which resides in your pocket on your android or iOS phone.

And consumers that use smartphones for voice search can see the featured snippet as the output result on the screen provided by voice assistants such as Google Assistance and Siri.

However, today separate devices are available for voice assistance such as Google Assistance, Siri, Alexa, etc.

And the devices that support these voice assistants are Google Home, Apple Homepod, and Amazon Echo respectively.

These are intelligent devices that work like a Text-Based search engine such as Google or Bing.

But instead, use the voice as inputs and outputs that are easily understandable clear, and precise and some also support native language speakers.

Voice SEO services are usually meant to optimize voice search for devices.

For years major search engines have been working towards improving voice search technology and its accuracy.

But with the availability of popular voice assistance on almost all mobile devices, more and more people are opting to use voice search.

Therefore optimizing your search result for a voice-based search on keyword phrases can significantly boost your business.

4. Link Building Services

Although link building doesn’t seem like SEO.

Link building is one of the topmost and most valuable SEO services for new business and e-commerce websites where links are created manually to build authority.

Link building is a major factor in how Google and other search engine ranks a web page because links are a signal to Google that your site is a quality resource worthy of citation.

Building links is one of the many tactics used in SEO which is the process of getting relevant and authoritative websites to link back to your site.  Sites with more backlinks tend to earn higher rankings.

However only natural and white hat link building is only beneficial to earn links for your website.

When it comes to link building there are 4 types of links that you need to be aware of they are Do-Follow Links, No-Follow Links, UGC links, and Sponsored Links.

Do-Follow links are more valuable because they pass link juice to your website and build your authority.

No-Follow links do not pass the link juice to a website but indirectly support your link-building authority and traffic to your website.

UGC links may or may not pass link juice as these are generated by users such as blog commenting or links from forums.

On the other hand, Sponsored links are usually paid links that are often referred to as editorial links and these links come from Press Releases and News websites.

Guest blogging on authority websites is a perfect way to build both Do-Follow and No-Follow links.

5. Mobile SEO Services

Today internet is available on every mobile device, hence there is an increasing number of searches taking place on mobile devices.

The increasing boom of portable devices such as tablets and mobiles has led agencies to come up with mobile SEO services.

More than 90% of Internet users now report surfing websites through their mobile devices daily.

Google favors Accelerated Mobile Pages and Mobile-First Indexing which means it ranks the search results based only on the mobile version of the page and loads resources across all devices.

Hence if your website doesn’t appear good on Mobile, it’s time for Mobile SEO & Web Redesign.

Mobile SEO refers to the design and structure of a website that is optimized for mobile devices such as smartphones.

Most business websites are optimized for desktops but when viewed on a mobile device it just sucks.

Therefore it is highly important for e-commerce and business website owners to optimize their websites as responsive as possible.

A website that is optimized for mobile devices offers a flawless viewing experience for users on their tablets and smartphones.

Therefore mobile SEO should be a core part of the SEO Services for all online stores, e-commerce, and business websites.

6. Video & YouTube SEO Services

Youtube is a product of Google and YouTube is undoubtedly the 2nd largest search engine in the world after Google’s search engine.

Unlike the Google search engine which dominates text-based searches, YouTube dominates video searches.

Therefore small businesses need Video and YouTube Best SEO practices for their business.

The increasing trend for Videos usually began with the rise of an increased number of YouTube Channel Owners around the world.

Millions of Videos are uploaded on YouTube and on other distinguished Video channels by people and businesses, in general, every single day.

As a result, video optimization has become a necessity for a business to get the visibility of video content through a search.

Therefore as video marketing continues to rise, there is a need for Video SEO.

Video SEO helps increase your search engine results page (SERP) rank and Optimize Your Video for Search in a couple of ways.

It does not matter on which platform your videos have been uploaded.

Optimizing your video for a search engine such as Google may show up your video on Google search results.

Some of the most popular video platforms to consider are Youtube, Vimeo, Facebook, Wistia, vooPlayer, and SproutVideos.

7. Google SEO Services

Google SEO Services relates to SEO that is specifically intended for the Google search engine.

It is the process of optimizing your website for Google and improving your site’s visibility on SERP.

In fact when we talk about SEO, generally SEO refers to Google SEO because it is the most preferred search engine in the world.

It is also one of the most popular search engines covering over 90% of the worldwide market.

Therefore if your business is not ranking on Google, you have to hire a Google SEO expert for your business.

Google has its own guidelines when it comes to optimizing a website for Google and hiring an SEO agency.

And a Google SEO expert is well aware of what it takes to rank your business and deliver the results that a business needs.

Ranking on Google is about creating the best user experience on your website.

However, there are hundreds of SEO Ranking factors in terms of content and other functional and technical aspects of SEO.

So whether you’re a new business or an established brand looking for visibility on Google.

Google SEO services from a reputed agency will help you earn more traffic to your website by increasing its search visibility.

However, no agency can guarantee the No.1 position on Google but it will definitely improve your website ranking.

And as your site grows old and continues to build authority Google will gain more trust in your website.

8. Bing SEO Services

After Google, the second most used text-based search engine is Bing search engine but it is more widely used in the US.

Bing is Microsoft’s search engine and a competitor of Google search.

But marketers mostly use Google search and therefore the Bing search engine has fairly low competition. As a result, it is quite easy to rank on the Bing search engine.

However, one good thing about Bing SEO is when you optimize your website for Bing you already optimize it for Yahoo.

And Bing and Yahoo combined constitute 9.26% of US searches. That’s almost around 10% of the market share.

So you shouldn’t be ignoring Bing SEO services.

Because it can drive traffic from different geographical locations based on where your audiences are.

However, globally Bing’s search engine market share accounts for 4.16% of total searches combined for Bing and Yahoo.

So that’s too low as compared to Google search.

But it depends on your business, your products, and your audience, if they are on Bing even 4.16% can make a big difference.

Unlike Google SEO guidelines, Bing SEOs follow Bing Content Guidelines to optimize your website for Bing search engines.

Bing Search is also commonly used more after Google and YouTube

Hence Bing SEO Services may be beneficial for businesses and your brand.

9. E-Commerce SEO Services

Over the past few years, the E-commerce industry has shown tremendous growth in increasing global retail businesses.

And a large number of businesses have already started shifting their offline presence to setting up an online store.

Businesses sell their products online predominantly through two channels and they are either e-commerce platforms or online marketplaces.

Both open-source platforms and online marketplace are ideal platforms to sell online and grow your business.

Retailers use the e-commerce platform to sell products on their own websites by utilizing an in-house shopping cart platform.

Whereas most retailers list and sell products on a marketplace to be shipped and fulfilled by the marketplace or both.

A marketplace is an online market where multiple retailers come together under a single platform and sign up to list their products.

Online shopping has become one of the most popular activities in the world today.

And that is where E-commerce SEO comes in to bring visibility to your website on search engines such as Google and Bing.

E-Commerce Platforms and Types of Services

Some of the most popular e-commerce platforms are:

• NopCommerce
• WooCommerce
• OpenCart
• PrestaShop
• Magento

So if you have an e-commerce store built around these platforms e-commerce.

E-commerce SEO services are what you need that will benefit your online business.

Businesses these days also use the most popular subscription-based e-commerce platforms such as:

• Shopify
• Wix
• Squarespace
• BigCommerce

Therefore even if you are using a third-party platform to build your website you need e-commerce SEO services for your store.

On the other hand, there are big marketplaces such as:

• Amazon
• Etsy
• Walmart
• eBay

And these places are already overcrowded with a large group of sellers and retailers.

Therefore it is quite challenging for online stores and business owners to get their products on the first page.

Hence if you are using a marketplace.

You still need e-commerce SEO services to get in front of your target audiences and to drive sales.

10. SEO Reporting

Web analytics is a metric that provides a strong grasp of how well your SEO investments are paying off.

Therefore SEO reporting services come into play.

A well-defined SEO report provides transparent visibility on how well your SEO is performing.

Most SEO experts have access to some of the top paid SEO tools in the market that allows them to optimize your SEO for your blog or website.

So every month SEO agencies generate SEO reports that describe the key elements of SEO and metrics for SEO reporting.

The key SEO elements may include traffic analysis, backlink analysis, content analysis, competitor research, and conversions.

Ultimately the goal of SEO is to measure conversions, leads, and sales.

Thus SEO reports should provide metrics that drill down to leads and sales and an overview of the comparison of data month on month.

For example, if your SEO reports provide well-defined traffic metrics but generate no conversion that means your traffic source is not the right targeted audience.

In that case, you have to revise your SEO campaign and keyword strategy and understand where it is missing the mark.

Although there are several free and paid SEO tools that you can find online.

The best free SEO tools for SEO reporting come from the house of Google and Bing.

They are the Google Analytics and Google Search Console.

Similarly, Bing also provides their own SEO reporting tools i.e. Bings Analytics and Bing Webmaster.

Conclusion:

There are only so many ways to get traffic — social media, paid ads, email, or search.

But search traffic is the only one of these ways that’s reliable, free, and fairly easy to get.

If you want your site to get hundreds, thousands, or even hundreds of thousands of monthly visitors.

You need to learn SEO today.

A simple SEO campaign can result in hundreds of extra sales. And it doesn’t have to take you years to achieve, either.

Follow the Google SEO Guidelines and you’ll be leagues above your competition.

You’ll start to rank gradually on the first page.

And if you feel overwhelmed or don’t have time for all this SEO stuff, reach out to me.

Do you have any questions or want to know other e-commerce SEO best practices?

Leave a comment below and I’m more than happy to help.