Shopify Store Redesign & Strategic Enhancement for GoldenHourShop
Brand: GoldenHourShop – A Premium Women’s Fashion and Apparels in India
Platform: Shopify
Duration: 15 Days
Domain: goldenhourshop.in
Project Summary:
GoldenHourShop, a rising name in India’s premium women’s fashion space, approached us with a pressing concern: their existing Shopify store—though functional—fell short of conveying their vibrant brand identity and providing a satisfying user experience. The product pages lacked flair, promotional communication was underwhelming, and the checkout process didn’t leverage opportunities to maximize conversions.
At Dcloud Solutions, we don’t just redesign—we reimagine. Our goal was to realign GoldenHour’s digital storefront with the elegance and energy their brand stands for, while also engineering subtle but high-impact optimizations that drive business outcomes.
Understanding GoldenHour’s Vision:
From our first discovery call, it was clear: GoldenHour’s team was passionate about their brand but felt constrained by a store that didn’t reflect their standards. They needed more than aesthetics—they needed performance.
Key Requirements Included:
- Visually rich and conversion-optimized product pages
- A dynamic announcement marquee in the header
- Category-specific offer banners to drive promotional traction
- Intelligent checkout popups to increase order value
- They wanted elegance, function, and scalability—without being locked into complex codebases.
Our Tailored Solution:
Our approach was holistic. We began with user behavior analysis and competitor benchmarking, then designed a transformation plan centered around experience design, CRO (conversion rate optimization), and long-term ease of maintenance.
1. Product Page Redesign:
We restructured GoldenHour’s product pages to reflect editorial-level sophistication while improving usability. Key enhancements included:
- Visual hierarchy through high-impact imagery and scannable content blocks
- Clear call-to-action zones
- Mobile-optimized designs tested for responsiveness across device types
- Brand-consistent color palettes and font systems
2. Header Marquee Integration:
We introduced a high-visibility header marquee designed to:
- Announce time-sensitive promotions, new collections, and brand messages
- Blend seamlessly with the site’s visual theme
- Remain editable via Shopify’s native tools—no code, no friction
3. Custom Offer Badges by Category:
We built dynamic offer banners that adapt to product categories. These:
- Brought immediate attention to deals without crowding the design
- Scaled gracefully across mobile and desktop
- Helped users instantly connect value with product context
4. Smart Checkout Popups:
We didn’t just install a popup plugin—we curated a user journey. After evaluating several third-party apps, we configured a popup system that:
- Triggers based on cart value or customer action
- Presents personalized upsell offers right at the decision-making moment
- Respects user experience without being intrusive
Results & Impact:
In just over two weeks, we helped turn GoldenHourShop’s Shopify presence into a revenue-focused, visually inspiring brand asset.
Highlights:
- Home Page Revamp: Themed layouts reinforced brand identity while improving usability
- Engagement-Driven Product Pages: Designed for storytelling and conversions
- Marquee & Offer Banners: Resulted in higher click-throughs and increased campaign visibility
- Checkout Popups: Boosted average order value through targeted upsell strategies
- Seamless Navigation: Reduced bounce rates and improved session durations
But beyond metrics, what truly stood out was the feedback from the GoldenHour team: “It finally feels like our brand.”
What Made GoldenHourShop Project Special:
At Dcloud Solutions, we blend design empathy with technical agility. For GoldenHour:
- Every UI component—from marquee speed to popup size—was optimized for mobile-first shoppers
- All enhancements used Shopify-native tools and trusted apps, keeping future changes simple and scalable
- Our UX and design decisions were aligned with the psychology of online shoppers in the fashion space
This wasn’t just a redesign—it was a recalibration of their digital storefront to support long-term growth.
Final Thoughts:
Our collaboration with GoldenHour is a testament to how thoughtful design, conversion strategy, and platform-native execution can come together to elevate a brand’s e-commerce experience. We’re proud to have supported their journey—and we’re just getting started.