GoldenHour – A Premium Women’s Apparels Brand In India
1. Project Duration: 15 days
Objective: To redesign and enhance GoldenHourShop’s Shopify store to improve user experience, aesthetics, and functionality, aligning with their brand vision and business goals.
2. Client Requirements:
GoldenHour approached us with their existing Shopify store that was previously designed by someone but failed to meet some of their expectations. The store lacked visual appeal, particularly on the product pages, and did not reflect the brand’s modern and dynamic identity. Their key requirements included:
Revamp Product Page: Create visually appealing and engaging product pages to enhance customer experience and drive conversions.
Header Marquee: Implement a dynamic marquee in the header to highlight promotions, announcements, or key messages.
Product Page Offer Badge: Design and integrate category-specific offer banners on product pages to promote deals and discounts.
Checkout Popup Offers: Introduce a solution to display targeted popup offers during the checkout process to boost sales.
3. Scope of Work Delivered:
To address GoldenHour’s needs, we delivered a comprehensive redesign and enhancement of their Shopify store, including the following:
a) Store Redesign:
Redesigned the product pages to make them visually appealing, user-friendly, and aligned with GoldenHour’s brand identity.
Optimized the layout, imagery, and call-to-action (CTA) elements to enhance customer engagement and to drive conversions.
b) Header Marquee Integration:
Integrated a dynamic marquee in the header to display promotional messages, announcements, or seasonal offers.
Ensured the marquee was visually appealing and seamlessly blended with the overall store color design.
c) Category-Specific Offer Badges:
We have also designed and implemented custom offer badges for different product categories on their site to highlight promotions and discount offers
And, ensured that the banners were responsive and optimized for all device
d) Checkout Popup Offers:
We have researched and integrated a third-party app to enable targeted popup offers during the checkout process.
Configured the app to display relevant offers based on customer behavior and cart value, maximizing upsell and cross-sell opportunities.
4. Outcome:
Central to our strategy was the redesign of their product pages, aimed at providing a captivating glimpse into their offerings. We meticulously crafted all element, imbuing them with a sense of professionalism. The redesigned Shopify store exceeded GoldenHour’s expectations, delivering a modern, visually appealing, and highly functional e-commerce platform.
GoldenHourShop’s Shopify store now features:
Home Page Redesign: A cohesive, visually appealing design that strengthens brand identity.
Enhanced Product Pages: The revamped product pages significantly improved customer engagement and conversion rates.
Dynamic Marquee & Offer Banners: The header marquee and category-specific banners effectively highlighted promotions, driving increased sales.
Checkout Popup Offers: The integrated popup solution successfully captured customer attention during checkout, boosting average order value.
Seamless User Experience: The store’s improved design and functionality provided a seamless and enjoyable shopping experience for customers.
5. Why This Project Stands Out:
We didn’t just update visuals—we strategically aligned GoldenHourShop’s brand colors, fonts, and marquee animations to evoke a luxe yet approachable vibe, perfect for their women’s apparel audience. The checkout popup and upsell plugins were timed to engage customers at the peak of purchase intent.
All changes were implemented using Shopify’s native editor and trusted plugins, ensuring GoldenHourShop’s team can easily update offers or tweak designs in the future—no developer dependency. Every tweak, from marquee speed to popup sizing, was tested for mobile responsiveness, critical for a brand targeting on-the-go shoppers
This project scope highlights our commitment to delivering tailored, high-quality solutions that drive results for our clients. We are proud to have partnered with GoldenHour on this transformative journey and look forward to continuing our collaboration.