The Canattire.Ca is a wholesale B2B website that deals in winter fashion clothing for both men and women. They were already using a store however the reason for creating a separate B2B store was to avoid the complexity of using a single shop for both retail and wholesale. Canattire approached us with the need for a wholesale store that is separate from the retail store and very simple to use with decent design, look and feel. We looked into it and made a simple B2B store separately using the Shopify platform to enhance their wholesale offerings.
The brand Canattire usually denotes Canadian Attire which includes a premium winter collection crafted with high-quality materials, ensuring durability and comfort. Canattire’s lineup features versatile zipper jackets, cosy hooded sweatshirts, classic crew neck sweats, and t-shirts offering a perfect blend of practicality and modern design.
We designed the website with a “wholesale-first” approach, prioritizing the needs of B2B customers. The homepage was revamped to highlight Canadian Attire’s key products, with clear pathways for wholesalers to register, browse products, and access exclusive content. To attract serious wholesale buyers, we configured the site so that product pricing was hidden from non-logged-in users and visitors were prompted to sign up for a wholesale account.