Real Link Building Tactics to Generate powerful Backlinks to your Website

Have you ever tried to generate backlinks to your site, a single powerful inbound link to your website?

Most of you would say “No” and this is practically true because it is very easy to create spammy links using various means but not authority backlinks.

Link building is hard and none of the authority sites would like to link to you if it doesn’t mean anything to them.

For years link building has been one of the most contradictory and difficult online marketing tactics in the field of SEO.

So this is perhaps one of the main reasons why people buy links.

For years I was indeed trying to experiment with links on my own website.

There are usually 3 ways to get Backlinks, either you create them, buy them or earn them, and earning backlinks is absolutely critical if you want to rank for competitive phrases.

I have gone through various SEO tactics on the internet and later understood that all those means to earn links were useless and a waste of time.

Actually, you should not run after building links, you should only run after delivering values through content.

This is how you can earn links from valuable sources that are relevant to your business.

Beware of Spam Link Building Schemes: Generate Backlinks only from Real Authority Sites

While most spammers will try to sell you links there are also bad links that will point to your website unnecessarily.

Most sellers try to manipulate sites that show high DA but in reality that aren’t real authority sites.

So you have to become cautious about them because they are harmful and always remove or disavow bad links pointing to your site.

Today’s SEO is all about building topical authority so focus more on building topical authority rather than inbound links.

Because some of the common link-building strategies include content marketing, email outreach, and public relations.

SEO Consultants focus on every aspect of link building, and more importantly, they know very well how and where to generate backlinks from.

A single backlink can take your SEO efforts to the next level if the backlink is coming from an authoritative website, but it is not easy to link to it.

This is the reason why businesses and SEO experts turn down their noses to content marketing in order to build a strong internal linking policy.

And most go beyond violating the search engine’s policy to buy links.

Do Not Buy Links To Generate Backlinks

Buying and selling links and manipulating page rank by any means is against Google’s Policy and this negatively impacts the site’s ranking.

Hence those who buy or create spammy links, later get kicks and blows from the search engine algorithm updates.

However, getting backlinks from high DA sites has become a business today where most bloggers can help with some money.

So there are opportunities where a small business can also pay for authority backlinks and get manual placement on relevant high DA websites.

Businesses promote their products and services through announcements and brand promotion.

And that is a genuine way of getting links from the Press and Big Media houses because search engines have their own way of looking at those links.

But before you buy links from any other sources that are legit, you should also know what you are doing.

However, my best advice about building links is to keep a watch on your referral links and generate backlinks organically from sources that drive the most traffic and engaged CTR.

The Paid Outreach To Generate Backlinks

So what do you say?

Do you want to spend money on getting backlinks to your website from authority websites?

No, certainly not.

But do you think you can do it for free if you especially want to link to media websites?

So marketers often use paid outreach, those who have a lot of money.

Have you come across major media websites that have a link attached to the footer “advertise with us“, these are paid media.

Do not get confused with sites that have a “write for us” link at the footer, in fact, you should ignore them because most of it is spam.

So after you find your relevant high DA social sites, check whether they allow you to make a guest post, else you can advertise with them.

You can write your own press release or content following their procedure or pay them and they will write a story for you.

The fundamental aspect of link building is to improve your website traffic and increase your website DA and PA.

This enables you to compete with your competitor in the online space of SERP to stand out in the crowd and get recognized in search engines.

Is Content Marketing a Replacement for Backlinks?

The reality about building links is that you cannot beg for links, and that is where content marketing comes to play.

Content marketing is not a replacement for links, however, content marketing creates opportunities for backlinks.

When you create content on your website around a specific topic, your content is found via search and that is how businesses acquire leads and acquisitions.

But what about links?

We hear about link-building strategies, however, strategies don’t work, the reality is you have to work hard to generate even a single powerful backlink to your website.

I will tell you why and how.

Because you need a blogger/influencer outreach to send them posts and most of the time it is not free.

Hence content marketing is preferred by businesses and marketers as one of the established authorities to generate backlinks.

Content marketing is a respected form of marketing where your content is shared, liked, and used in the form of links for references by marketers.

However, only extremely valuable content gets shared.

Remember, it takes hard work to create content that brings value to your audience.

So you may write hundreds of articles but if it is not driven by values you may not get even a single backlink in a lifetime.

Measure Site’s Score & Authority Before Getting Links

Domain Authority is defined by Moz in terms of scores on a scale of 1 to 100. The more the number the higher your website authority.

Usually, an authority website is a site that is a trusted source of information for all current events under a particular topic, industry category, or niche.

These websites are trusted by a lot of people, industry experts, other websites, and of course search engines.

Let us see it in more detail, a manufacturer would love to read about popular industry blogs that talk about the latest automated machines and their capabilities.

So, why would you as a manufacturer go to popular industry blogs?

This is because they publish the latest news about the current manufacturing industry and you want to know more about the latest machines in your niche, events, and news.

This is what exactly you need to do to earn links from within your community and your niche.

To become an authority in your industry focus more on content marketing and publish content for the benefit of your consumers, buyers, and the community.

Small Businesses, Startups, and Entrepreneurs are more focused on generating money rather than building a community and helping buyers to understand more about their businesses.

This is the reason why startups and website owners fail to generate authority backlinks.

Metrics that help measure the authority of websites and blogs

Google no longer provides any weight to PR (Page Rank) anymore.

Therefore there are other metrics that have become more important in order to measure the authority of websites and blogs.

The metrics are known as citation flow and trust flow and the easiest way to get the metrics is to visit Majestic SEO

The tool gives you the profile of the links for the site in addition to the flow metrics.

There is a balance you need to maintain between citation flow and trust flow and that ratio determines the overall trust of a website.

The goal is to have a ratio as high as possible. The higher the ratio the more authoritative the website.

a) Citation Flow

Citation flow is the number of probable links pointing to a website and predicting how influential the Link URL

However, it does not have anything to do with the quality of links.

A website becomes more influential when there are more links (domains) pointing to it.

The citation flow is assigned a value between 0 and 100 and the number of links pointing to your website acts as “votes” that increase the worth of your website.

The more votes you have, the better the website.

b) Trust Flow

Trust flow is a number that determines how trustworthy a page is based on the quality of links that tend to link with its neighbors.

The Trust Flow metric is based on the quality of the links. The trust flow is assigned a value between 0 and 100.

So you can increase your Trust Flow only when you generate backlinks from authority websites.

Not all links are the same so high-quality links have more trust flow compared to low-quality links with lesser or no trust flow.

There is a correlation between a site with a higher trust flow and the amount of organic traffic the site gets.

So be careful about spammy links, poor quality links can hurt your ranking because of no trust flow whereas higher-quality backlinks help improve your citation flow metric.

How to Generate Backlinks from Authority Websites?

Links are links, either it is “do-follow” or “no-follow” but “do-follow” links are known to pass link juice.

Links provide relevancy, authority, and referral traffic and they must include your target keyword in Link’s anchor text.

So with respect to backlinks, some of the questions that come to our mind are:

What is an authority website?
How to link to domains that have higher authority?
What to do to become an industry authority in your own niche?
How to get good backlinks?
Should you chase for backlinks?

So these are some of the questions and you should find your own answers to them.

What is an authority website?

Authority websites are those websites that have become rich by earning links, they also receive maximum traffic so they have the name, fame, and recognition on search engines.

So when you get a link from them, it becomes a powerful backlink for your site and the link is known as the authority link.

These links gain trust flow and citation flow.

How to Link to domains that have higher authority?

You cannot ask for a link, but you can refer to your press release, articles, or blog posts that might be valuable for them.

What to do to become an industry authority in your own niche?

Focus on content marketing, and use every possible platform that can be used to create content that is resourceful educational, and valuable.

How to get good backlinks?

Research more on relevant industry domains, and publish great content on their website.

Should you chase for backlinks?

No, absolutely not required, it is good only to create a few powerful backlinks in your own niche.

Focus more on creating your own content and let backlinks follow you.

Examples of Authority Websites

Needless to say, most of the manufacturers in the MSME sector struggle hard to build links to their businesses.

Because they have never given the importance of a website in terms of Design, Content, SEO, or Link Building Perspective.

More than 90% of the manufacturers in the MSME sector do not even have a website and those who do didn’t even open it a single time.

So if you check their Moz ranking you will find their DA is either zero or very low and the same for Alexa Rank in terms of traffic.

But today businesses are changing and will continue to change because technology is changing the digital landscape.

If we refer to top authority websites on the marketplace we will find that it is difficult for a fresh website to get credible links from them.

So most businesses start to generate backlinks from low authority websites with DA scores between 20 to 30 and then jump to DA scores above 50 and so on.

On the contrary, getting links from Social Media is easy for all businesses and entrepreneurs based on company profiles and pages on social media.

However, some of the most preferred authority sources for small businesses, startups, and entrepreneurs would be:

There are also Social Networking Sites from where businesses, startups, and entrepreneurs can easily generate backlinks to their websites.

Social Media is a powerful platform for Micro, Small, and medium enterprises, and a potential platform for building links.

So you should not ignore social media anyway today.

However, these are not the only ones, depending on the nature of your business you have to research and find the most relevant business domains that are relevant to your niche.

A business should generate backlinks only under relevant domains, that is how you get the right traffic as well as increase your authority.

Write a guest post for them if they allow you to publish your articles on their websites because this is called real link building.

Become a contributor to your blog and others’ blogs, don’t just try to post a single article just for the purpose of getting a link.

This is hard, right? but you can prefer quality over quantity.

Credible Link Building Sources to Generate Powerful Backlinks

Backlinks are profitable for your business and domain authority, so why not generate backlinks?

But the question is which links are best for your business and how we can afford them to link back to our website.

There are many ways to generate backlinks and here are some of them.

You can apply all of them in your business to generate links for your website in the easiest possible way.

1. Building Links Via Guest Posting/ Guest Blogging

Guest posting is a powerful way to promote your website and generate more organic traffic.

It allows you to build relationships with influencers, industry experts, and other content creators who can share your post with their own readership.

This method of link building is especially useful when it comes to getting high-quality backlinks from authority websites.

To get started with guest posting as part of your link-building strategy start by researching potential websites that might be interested in hosting your content.

Once you’ve identified the right sites, reach out to them with a tailored pitch that explains why they should consider publishing your content on their website or blog.

2. Manual Outreach

Manual outreach is also one of the most used SEO link-building strategies but it can be hard because of rejections, long wait times and disappointments.

However, If you’re looking to generate powerful backlinks, manual outreach is the way to go.

Manual outreach involves reaching out to influential players in your industry and asking them for a link back to your website or blog.

This process can often be time-consuming but it also yields some of the most valuable links that can give your site a real boost in search engine rankings.

When conducting manual outreach, it’s important to focus on quality over quantity.

You should create personalized messages that will appeal to the recipient and make them want to link back to you.

Make sure that you explain who you are, what you do, and why their link is beneficial for both parties.

This will help ensure that they take the time to read through your message and respond positively.

3. Sky Scrapper Technique

The Sky Scrapper technique is an effective and powerful method to generate powerful backlinks.

This technique involves creating content that is better than what already exists on the web, and then reaching out to relevant people in order to promote it.

By doing this, you can build strong relationships with other websites, which are essential for link building.

When using the Sky Scrapper Technique, it’s important to create high-quality content that stands out from the competition.

You should make sure that your content is well-researched and up-to-date in order to gain attention from others.

Additionally, you should also utilize a variety of methods such as email outreach, social media promotion, and link bait campaigns.

This will help you to get your content noticed by potential link partners.

Once you have built up these relationships it will be easier to generate powerful backlinks.

4. Ego Bait

Ego bait is a sophisticated yet simple method for creating powerful backlinks to your website.

It involves using other prominent websites in your content and creating an interesting story that will encourage the owners of those sites to link back to you.

This strategy can be extremely effective in increasing traffic, search engine rankings, and overall visibility online.

To begin it’s important to first identify which websites are relevant to yours and has high levels of influence in the industry.

Make sure these sites are actively maintained so they will be more likely to recognize the mention of their name when you use it in your content.

Once you’ve identified these potential sources for ego bait, craft an engaging narrative that highlights their efforts or success stories within your own writing.

5. Link Exchanges

Link exchanges allow website owners to trade links with each other in order to maximize their web presence.

These programs have become increasingly popular, as they provide a way for websites to establish valuable relationships and promote each other’s content.

They are not only beneficial for SEO, but also help create a sense of community between related websites and help drive more traffic to both sites.

When searching for link exchange partners, it is important that you find reputable websites.

And it should have similar content or interests as yours in order to build a strong relationship and ensure the quality of your backlink profile.

6. Link Insertions

Link insertion, which involves adding links from other websites to your own site, can be a great way to drive more traffic and increase visibility in the online space.

But there is a tweak to it because it is also a trade so you may have to compensate with some offers or costs to get it done.

Link insertions can create valuable opportunities for collaboration with other websites or businesses that could result in increased referrals or sales.

7. Resource Page Link Building

Resource page link building involves creating a dedicated page on your website that links out to other external sites or resources that are related to the content of your own site.

With resource page link building, you have complete control over what type of content you link out to.

You can choose which websites are featured on your resource page based on their relevance to the topic of discussion on your own site.

8. Image Link Building

Image link building involves creating content that contains images that are embedded with links to your website or other sites relevant to your business.

This type of link building not only helps attract more traffic but also improves search engine rankings.

When creating content for image link building, it’s important to make sure you include quality images and use appropriate anchor text in the links.

High-quality images will draw attention and encourage users to click on the link while using keyword-rich anchor text will help improve rankings in search engines.

Additionally, using image types such as infographics can further increase engagement levels with your audience.

9. Unlinked Mentions

Unlinked mentions provide a unique opportunity to take advantage of existing mentions on other websites and turn them into powerful backlinks.

These mentions are simply existing references to your business or website that do not link back to you.

By taking advantage of these unlinked mentions, you can quickly create new links for your website without having to make any changes or additions to the current page.

This provides an easy way for businesses to increase their presence in search engine results without having to invest time in creating new content or making changes to existing content.

10. Links Moves

Link moves strategy that can be used in link building to help improve a website’s ranking.

It involves analyzing the current state of a website’s backlinks and then making strategic changes or additions to them.

This can be based on goals such as increasing organic traffic or improving the overall DA score of the website.

For example, if a website is not currently linked by any other websites, this could be seen as an opportunity for link building using the link move technique.

In summary, link moves ask to make changes to an existing link pointing at your website.

11. Generate Backlinks Via HARO & Journalist Request

HARO, or Help a Reporter Out, offers an easy and effective way to generate powerful backlinks from high-quality publications.

This allows users to create queries requesting information from reporters looking for sources.

Reporters are then able to find people who can answer their questions and use the content in their articles.

When your response is used, it comes with a link pointing to your website – providing you with a valuable backlink.

Therefore links received from HARO sources are ultimately beneficial, and both the article and your site will be seen by more readers.

Moreover, since they point to authoritative sites, they carry greater weight than other less trusted sources of links.

12. Press Releases

Press releases are an essential tool for content marketing and SEO, providing powerful backlinks to your website.

Writing and distributing press releases is an art as well as a science.

It’s important to craft compelling copy that resonates with readers while incorporating strategic keywords and phrases that will boost your search engine rankings.

Incorporating PR, you’ll need to identify high-quality media outlets with large audiences who may be interested in your story.

This requires research on topics that journalists are covering in your field of specialty.

Once you’ve crafted the perfect press release and identified key contacts, you’re ready to start generating powerful backlinks!

13. Podcasts & Online Interviews

Podcasts and interviews are a great way to get your message out there and increase your visibility online.

By leveraging podcasts, you can create relationships with influencers in your industry and gain exposure for your website or blog.

A powerful backlink is one that comes from a trusted source.

Podcasts and online interviews provide an opportunity to build relationships with influencers who can link back to your website or blog in their own content.

This creates an authoritative link that search engines value highly, giving you a boost in search engine rankings.

Having influential people share links on their social media accounts will drive more traffic to your site.

It creates a potential for valuable referral links from other websites or blogs in the future.

14. Generate Backlinks from Broken Links

Broken links refer to external links on a website or a blog that is actually broken and return a 404 error message to a page reference.

So it is usually a good idea to get valuable links to your website that have relevance to a topic that you and the admin of the website with the broken links share in common.

However, it needs hard work and time to do that work, because it is a manual approach but it is worth the time if you can genuinely find those broken links.

There can be several reasons for a Link break, but the main concerns are

1. Either the reference link URL has changed.

2. The page does not exist anymore.

3. Website is deleted

So why should you generate backlinks from broken links?

A high authority website passes valuable link juice hence if you can search for high authority websites or blogs that have broken links you might possibly link to them.

Using tools such as Ahrefs you can research a website’s broken links and manually create links to those sites by contacting the admin of the webpage through an email.

But before contacting an admin make sure that the relevant broken links are relevant to your article so that the owner of the webpage will link to you.

15. Generate Backlinks from Wikipedia

Wikipedia is one of the most visited websites on the internet, they pass no-follow links which means they don’t pass any link juice to your website.

However, these links are good for traffic generation and potential link-building opportunities.

Every researcher, marketer, and industry leader finds Wikipedia as a trusted source of online information.

So you can generate links opportunities from Wikipedia by crafting content that deserves links.

You only need to place a link to your content that you feel is valuable for industry leaders.

It is also important to note that your mentioned links can easily be removed if anyone finds your content inappropriate.

So make sure your content is so much worth it that your link remains in its place.

16. Generate Backlinks from Trending Topics

Google Trends, Quora, Buzzsumo, BuzzFeed, etc. are some of the tools that you can find to know about a trending topic on the internet.

It may not be easy to find the most trending topic in the marketplace that is relevant to your business and not all topics can be linkable.

However, you can keep a watch on your competitor’s backlinks to deep dive into what is working for them and where they link to.

Identify links that work well for your competitors, and that is how you would be able to find the relevant topics that are the driving force for the linkable content asset.

So getting links from trending topics will certainly add creditability to your link-building efforts.

17. Generate Backlinks from Discussion Boards

Platforms such as Quora.com and AnwerethePublic.com are some of the popular discussion boards where people ask questions.

These platforms have huge engagement from millions of users on the internet.

Based on the most relevant topic in your industry you could research questions that are being asked by a massive audience.

Create content around those topics that gear up engagements, from popular discussion boards and this will encourage the users to follow your website if you leave a comment here with your link.

To get the links, create your own discussion board on your website and users will start to link to you and engage on your platform.

Using tools such as AlsoAsked.com you can also find relevant topics where the audience asks most other questions.

So create topics around those relevant questions and answers as well that people are talking about, and it will equally increase engagement and backlinks on your site.

Forums usually pass spam links, so the best way to handle this is to answer them on your website.

Conclusion:

Generating powerful backlinks is an essential part of any SEO strategy.

It requires time, effort, and research to find high-quality and relevant websites to link back to your content.

Additionally, some of the best ways to generate powerful backlinks include guest blogging, creating infographics, and leveraging social media platforms.

Remember that quality content should always be your top priority when it comes to building links for SEO purposes.

With the right approach and resources, it is possible to create links that can make a huge impact on your website’s performance.

Also, you need some dedicated effort and patience to get them done.

Biplob Dev

Prior to working as an independent business consultant at D Cloud Solutions, I have worked in several IT companies including TCS (TATA Consultancy Services) as a Business Transformation Manager implementing ERP software for Small & Medium Businesses. Today I devote more time to learning UX Design, SEO, Data Science & Business Analytics.

Biplob Dev

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Beware of Spam Link Building Schemes: Generate Backlinks only from Real Authority Sites

Do Not Buy Links To Generate Backlinks

The Paid Outreach To Generate Backlinks

Is Content Marketing a Replacement for Backlinks?

Measure Site’s Score & Authority Before Getting Links

Metrics that help measure the authority of websites and blogs

a) Citation Flow

b) Trust Flow

How to Generate Backlinks from Authority Websites?

Examples of Authority Websites

News & Media Directory Links:

Social Media Website Links:

Credible Link Building Sources to Generate Powerful Backlinks

1. Building Links Via Guest Posting/ Guest Blogging

2. Manual Outreach

3. Sky Scrapper Technique

4. Ego Bait

5. Link Exchanges

6. Link Insertions

7. Resource Page Link Building

8. Image Link Building

9. Unlinked Mentions

10. Links Moves

11. Generate Backlinks Via HARO & Journalist Request

12. Press Releases

13. Podcasts & Online Interviews

14. Generate Backlinks from Broken Links

15. Generate Backlinks from Wikipedia

16. Generate Backlinks from Trending Topics

17. Generate Backlinks from Discussion Boards

Conclusion:

Biplob Dev

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