15 Best Email Marketing Software for Business Automation

You want to reach your customers, so you’ll need email marketing software that’s simple to use, inexpensive, and effective at converting leads into customers, right?

However, businesses need automation when it comes to successfully running an email marketing campaign to keep the chain of emails active for prospective customers.

And that is where email marketing services, email marketing software, and automation tools come.

It successfully sends repeated and automated emails to the right customers at the right time.

A good email marketing software is not just an email sender, but a complete automation tool that allows you to use and plot the automation.

Therefore it’s not just about automation but how you use this automation to build and grow your business.

This email automation is set by the admin to trigger emails as and when necessary to send emails in a sequence

Email automation is widely used in the sales funnel to trigger emails based on conditions.

Therefore businesses need the right automation email marketing software and tools to channel sales and conversion.

It may appear straightforward, but where there are hundreds of email marketing tools to choose from it becomes overwhelming to choose the right platform.

There are hundreds of email marketing software, so I have created a list of the best email marketing software from various sources that are most commonly used by marketers.

A paid subscription to this email marketing software is the best way to create your own set of business rules and implement email automation.

Marketers and entrepreneurs can make use of these email marketing software tools to grow their businesses.

15 Best Email Marketing Software For Business Automation

Find here a list of the 15 best email marketing software and services to set up your email marketing campaigns and increase your reach.

1. OmniSend Email Automation for E-commerce Businesses

Omnisend features all of the tools you’ll need to expand your e-commerce business!

For growth-oriented businesses, it’s an all-in-one email marketing automation tool. Omnisend enables you to send more relevant messages to your visitors across all of their devices.

They achieve this by using the events you create to learn about a website’s browsing behavior and user preferences.

If this happens frequently enough, a series of automated “abandoned cart” follow-up emails will be sent out with offers that contain higher-value items than what was left behind at checkout.

You may construct customized email campaigns with interactive elements like popups or landing pages using the drag-and-drop interface to convert more prospects.

The services are accessible on a monthly subscription basis, featuring email assistance as well as live chat and knowledgebase options.

Omnisend is a fantastic email newsletter platform for online store owners, particularly Shopify users.

It also includes direct integrations with popular programs like WooCommerce and Big Commerce, allowing you to manage all of your emails in one location!

Omnisend offers a 14-day free trial that you can use without having to enter your credit card information.

They also have a free plan that allows you to send up to 2,000 emails per day and 15,000 emails per month.

Their Starter plan starts at $16 per month and includes automation tools as well as a monthly email-sending capacity of 15,000 emails with no limits.

Pros

• The pre-built email templates are stylish and modern, which is a plus.
• Sales Dashboard with Intuition
• The Fortune Wheel

Cons

• Advanced tracking isn’t available.
• The layout is centered on e-commerce users only.

2. Moosend Email Marketing Software

Moosend is a robust tool for creating email newsletters and campaigns.

Its campaign editor allows you to easily build eye-catching designs without having to master complicated design software.

It’s simple to develop and deliver a professional-looking campaign with drag-and-drop email templates.

There are various layouts available for whatever you require, whether on a desktop or mobile device.

Moosend offers several automation tools to help you get the most out of your customer base.

They’ve designed pre-built templates for things like upselling, and customer engagement, and rewarding them for buying more from you.

You only need three things: triggers (what happens), control steps (what happens when those triggers happen), and actions (what should happen after all of this).

For those with less than 1,000 members, Moosend offers a free plan.

Sign-up forms, reporting and analytics, and the option to send unlimited emails are all included.

Moosend has two paid options to choose from:

You can acquire their PRO plan for $8 per month for up to 2000 members, and their Enterprise plan for $8 per month for up to 2000 subscribers.

For all of your projects, each of them has access to certain strong tools such as transactional emails, website builders, and SMTP servers.

With a one-time setup cost, the paid corporate package offers the most comprehensive protection features (depending on what you need).

When it comes to learning how their system works, they also offer video tutorials and blogs available!

Moosend is an excellent email marketing platform for businesses trying to streamline their processes.

Pros

• Has a free plan for up to 1000 subscribers.
• There are a lot of nice and interesting templates that you may use to send emails quickly.

Cons

• There Is A Learning Curve With Limited Analytics Capabilities.
• Limited Third-Party Integrations Will Take Some Time To Adapt

3. Keap By InfusionSoft

Keap is a fantastic contact management software that also includes marketing, sales, and e-commerce capabilities to help you thrive in your business.

When compared to top CRM app competitors like Salesforce or Zoho’s customer relationship management (CRM) solutions, Keap not only offers these outstanding capabilities but also comes at affordable pricing.

Even better, there are numerous tutorials online that provide step-by-step instructions on how to get the most of each feature they provide!

The nicest part about this tool, though, may be its simple layout, which makes browsing through all of your data a breeze – especially for newbies who aren’t familiar with contact management.

Keap is the ideal solution for keeping track of all of your internet sales in one spot.

It includes possibilities to segment contacts and tracks client interactions through customized communication triggers based on emails opened, clicks, and other factors!

You can also keep track of inventory by setting up automated notifications for low stock levels or other important alerts.

Their most basic package costs $79 per month for 500 contacts and increases as you upgrade.

Pros

• Perfectly Optimized For Business
• Keap Can Help E-Commerce Businesses Succeed

Cons

• There is no free plan and only a limited number of e-mail template designs are available.

4. GetResponse

GetResponse is a simple-to-use newsletter solution with a lot of advanced capabilities.

Their fees are incredibly reasonable, especially considering their global reach of 182 countries and monthly engagement of over 1 billion subscribers! If you’re wanting to expand your company, all-in-one marketing software is the way to go.
They offer email marketing campaigns and high-converting landing sites, as well as webinar software, so your customers can easily find their way into the funnel.

Their Autofunnel solution includes pre-built landing pages and email templates to make your life easier!

Plus, you’ll have 30+ landing page options to select from, so it won’t be tough or tedious. You can use Autofunnel to increase lead generation and product sales.

You’ll also get assistance with registering for webinars. They’re designed to nurture your email list and increase conversion rates so that your funnel is as effective as possible.

Their most affordable package starts at $15 per month for up to 1000 members.

It offers a large library with numerous clever automation capabilities, such as a drag-and-drop builder that allows you to automatically partition your lists into bespoke groups based on consumer interests or behavior.

This software, on the other hand, is most suited for web marketers, as these capabilities will be most useful to them.

Pros

• Webinar Funnels & Conversion Sales Funnels
• Chat in real-time
• Push Notifications on the Web
• Automated Intelligence
• Manage ad campaigns that have been paid for.
• Visitor Tracking on Websites
• Using One Of The Best Landing Page Builders

Cons

• There is no free plan available.
• Designs for Out-of-Date E-mail Templates
• Only 83.8 percent of the time is delivered

5. HubSpot Email Marketing Software

For businesses who want to spend less time logging data and more time selling, HubSpot is the ideal customer relationship management software.

It’s designed with flexible price choices to scale with your team, whether you have five or 500 members.

All of your contacts are maintained in one consolidated database with Hubspot CRM software, making it simple to access information about a lead — no more sifting through inboxes!

It’s no surprise that they provide so many personalized features and options!

Whether you’re a little business or a major corporation, the team is eager to work with you to determine what’s best for you.

If you include your recipient’s name in any email or blog post, they will receive a message that is even more personalized because their name is repeated throughout the article.

HubSpot leverages information from your email subscribers and their devices to customize content and ensure that it is relevant and appealing to them.

This tool allows you to choose a time of day to enhance engagement with receivers who are most active at different times of the day.

You get access to all the in-depth data you’ll ever need in your analytics dashboard.

If that time is shorter than 30 seconds (considering how long your email was written), it’s time to update your content to make it more engaging.

They also have a very high email delivery rate of 98 percent (the highest on this list), since they use DNS records to validate your domain.

To send them, you’ll need a domain name and an email address.

They also have a free plan that allows you to send up to 2,000 emails every month. And their Starter Plan starts at $50 per month.

Pros

• Feature of Smart Sending
• Apple Mail, Gmail, and Outlook Email Previews
• Deliverability Rates Of 98 percent
• Tracks the user’s and their device’s actions.
• Awesome Marketing Automation With CRM Integration
• There are more than 50 different ways to manage your social media accounts.

Cons

• Very Expensive
• Has A Challenging Learning Curve

6. ActiveCampaign

ActiveCampaign, founded in Chicago, is an all-in-one marketing platform that can be utilized by anyone.

They also claim to have outstanding features that enable them to be one of the best email service providers on the market today.

The automation in ActiveCampaign is what makes it so powerful. It’s the guaranteed way to go if you need automation!

Active Campaign supports a wide range of email types, from simple marketing campaigns to A/B testing and SMS.

It features a robust CRM built-in, allowing you to engage your customers in the way they want!

ActiveCampaign is a robust and well-known email marketing solution.

You still have access to great automation tools and can send an infinite number of emails.

This could be the right solution for small firms that need to send out a lot of emails.

ActiveCampaign is a wonderful alternative for businesses that want to construct complex email marketing campaigns without having to pay a lot of money upfront.

Anyone in your company with basic computer abilities can set up an automated campaign or import one of the active campaign’s 500+ templates thanks to the intuitive design and comprehensive functionality.

This means that if adjusting the number of touchpoints in one email results in more clicks or conversions than another version, Active Campaign will automatically adapt the campaign until it finds what works best, without you having to do anything!

However, with Active Campaign, you get a 14-day free trial.

ActiveCampaign has a large number of satisfied customers.

You’ll discover that it’s one of the most likely instruments for firms of all sizes to scale up!

Get your free trial at https://www.activecampaign.com/

Pros

• Automation with a lot of punch
• In-Depth Reporting & Analytics
• There are over 850 integrations.
• Deliverability Rates of 91.1 Percent

Cons

You may become overwhelmed if you have too many options.

7. AWeber

When it comes to selecting the Best Email Marketing Software for your needs, AWeber is a market leader.

They are informed and helpful, especially to small firms and startups that are just getting started.

Aweber also allows you to create responsive landing sites, manage contact lists, send fantastic emails (without worrying about tedious technical issues), and receive fast notifications when someone opens your emails – all without requiring any technical knowledge.

You can import an existing email database and develop unique rules that will automatically send emails depending on certain behaviors such as site visits, clickthroughs, and purchase activity—whatever they are.

They have over 700 templates to choose from when creating your messaging, and they’ve recently added the ability to use web fonts with traditional fonts!

One of their selling points is how responsive their support team is — I’ve experienced problems with my account on two occasions so far, and both times someone from Aweber responded within minutes.

AWeber offers a free plan that includes an infinite amount of landing pages, sign-up forms, and automated email campaigns, as well as a 3000/Mo email sending capacity for up to 500 subscribers.

For businesses with more than 500 members, the Pro Plan starts at $19 per month.

Pros

• List management is top-notch when it comes to sales tracking.
• The Best Customer Service

Cons

• Expensive Compared to Competitors
• Spam and design testing aren’t present.
• Only a few e-mail templates are no longer in use.

8. SendinBlue

Sendinblue is a free email marketing platform that allows you to send out 300 newsletters every day to an unlimited number of people.

It allows you to quickly develop professional-looking templates, automatic welcome emails, and website opt-in forms.

Additionally, their subscription includes live chat and CRM for up to 2000 contacts, as well as automated workflows to which you have access!

Sendinblue has an AI that can determine the ideal time to send your emails, which I liked.

It will adapt its schedule to ensure that you always reach out to people at the times when they are most likely to open and read your email.

They provide metrics such as click-through rates, open rates, and deliverability of emails on the other side.

The Lite Plan costs $25 per month and allows you to send up to 10,000 emails per month with no daily limit.

Triggers and custom processes can be created based on activities a subscriber performs on your site.

Pros

• Offers a free e-mail automation plan.
• Artificial Intelligence (AI) is used in SMS marketing to optimize send times.
• Has a WordPress Plugin

Cons

• With their FREE plan, you can only send 300 emails per day.
• E-mail Template Designs That Are Poor & Outdated

9. Constant Contact

The organization takes a distinct approach to event planning.

They are in charge of, among other things, invitations, registrations, and tickets.

They have over 100 modern mobile-optimized templates that let you engage customers while converting them into loyalists by providing real-time campaign data and analytics, as well as a bonus, such as coupons or polls!

Depending on how many individuals you’re mailing, Constant Contact has varying tiers.

Constant Contact is the solution provider for you if you need specific features like event management and top-notch email deliverability.

Pros

• Event management has a 91.5 percent deliverability rate.

Cons

• More expensive.
• Basic and Restricted Automation

10. EmailOctopus

EmailOctopus is an all-in-one email marketing platform that enables companies to create, launch and manage tailored email campaigns.

The drag-and-drop editor makes creating bespoke templates for your company needs a breeze.

With the stroke of a button, you can schedule time-based onboarding or drip sequence emails with EmailOctopus’ automation features!

By simplifying and speeding up data collecting, EmailOctopus considerably reduces the time it takes to administer email marketing campaigns.

The platform simplifies client contact management, allowing you to centralize and save subscriber data for quick access.

EmailOctopus also provides analytics that analyzes click rates, open rates, bounce rates, and more than just your personal inbox to assist marketers to enhance campaign performance.

EmailOctopus provides a fantastic way for syncing your emails with different programs.

Salesforce, SurveyMonkey, Shopify, and Eventbrite are just a few of the popular third-party apps with which they have integrations.

Furthermore, they provide a free plan with up to 2500 users and a monthly email-sending capacity of 10,000.

Pros

• Has A FREE Plan For Up To 2500 Subscribers.
• Highly Beginner Friendly
• One of the most cost-effective alternatives to other well-known email marketing programs

Cons

• Lacks Advanced Segmentation

11. MailerLite

Mailerlite concentrates on providing a simple email solution that is simple to use.

It has great customer service and appealing designs, making it ideal for consumers who don’t want to mess with complicated settings.

With Mailerlites’ user-friendly software, you can quickly develop compelling campaigns, track their outcomes in detail, manage subscribers and unsubscribers, and design unique popups or landing pages.

The program also has several useful features, such as integrations, that are simple enough for anyone to use.

They also have a free plan for up to 1,000 subscribers that you can use indefinitely until you reach the limit.

When you upgrade to their $10/month plan, you gain access to all of the features that help you boost your marketing efforts, including a landing page builder, integrated forms, pop-ups, and more!

Mailerlite, on the other hand, has a flexible pricing structure, and high deliverability, and is ideal for users who don’t have a large email list.

Pros

• For up to 1,000 subscribers
• Offers a free plan.
• It’s Very Simple To Use

Cons

• Some PRO features, such as full reporting, advanced automation, CRM features, and spam/design testing, are missing.

• Has A Thorough And Strict Approval Process For Accounts
• To use this service, you’ll need a personal website and a domain email address.

12. ConvertKit

Online producers need to expand their audience, and email is the easiest tool for them to do it.

But it’s difficult when there are so many possibilities, and running a marketing campaign can be daunting!

Fortunately, ConvertKit takes care of that for you; they’ve been creating solutions that make audience growth simple since 2013.

Convertkit features a highly user-friendly UI.

In addition to creating attractive forms and automated emails (which means no more copy-pasting newsletter content!

ConverKit also gives tags to subscribers based on their engagement levels, ensuring that each sent email provides the best possible experience.

Convertkit has excellent segmentation capabilities.

Their Creator Plan, which costs $29 for 1000 subscribers, is their most expensive paid option.

The finest part is this: “Imagine if you accidentally sent out a false link to your readers in an e-mail.

You can update the URL in the email even after it has been delivered with Convertkit’s Creators Pro account.”

You can also use Convertkit to reward subscribers for referring friends to your email list, allowing your list to grow exponentially with each new subscriber.

However, the free plan will allow you to expand your email list and send out broadcast emails.

Pros

• The Ease with Which Automation Can Be Created
• Tags and segments are used to group people on a single email list.
• Tagging And Funnel Creation Flexibility
• They’re easier to set up and explain to clients how they work.

Cons

• Has A Learning Curve
• With Their Free Plan automation and segmentation are not available. You Can, however, Send Single Broadcast E-mails.

13. Kartra Mail

Kartra is an all-in-one marketing platform that makes it easy to run your internet business and make money.

With Kartra, you can execute a campaign in minutes rather than hours, thanks to automated campaigns depending on recipients’ actions like watching videos or receiving emails.

If someone views one of your firm’s videos, they will automatically receive follow-up messages regarding additional videos available from the same company, with no need for manual action!

Kartra Affiliates, for example, is a feature that allows you to employ and pay affiliates to advertise your items.

They have 4 plans and the cheapest plan is for $99/Mo in which you can send up to 15,000 Emails/mo.

If you buy their yearly plans, the cheapest plans start at $79 per month.

They also don’t have a free plan, and even their 14-day free trial costs $1.

Everything is provided under the same hood.

To move your data back and forth, you don’t need to handle integrations with other software.

Furthermore, it leads to fewer errors and less debugging, resulting in increased productivity.

It’s not just an email marketing software; it’s a complete marketing agency package.

If you’re one of them, you should give Kartra a shot (ClickFunnels Alternative)

Pros

• For All Your Marketing Needs, Perfectly Optimized
• More advanced automation
• Emails and SMS

Cons

• There is no free plan available.
• $1 for a 14-day trial

14. Pabbly

Pabbly is a full-service marketing solution that makes it simple to construct an email list or clean up old mailing lists.

They provide a low-cost management package that includes form construction, email marketing (email newsletters), subscription billing services (subscription payments), and mail list cleaning services, which allow users to remove those who haven’t viewed their messages in 6 months from the future campaigns.

Pabbly’s email marketing service is a one-stop shop for all of your marketing needs. With features like list management, autoresponders, subscriber segmentation, and more.

You can improve your email marketing performance and send mass emails to all of your potential users with one-click campaigns.

Pabbly also takes care of bounce and spam complaints about popular SMTP services like Amazon SES, MailGun, Mandrill, and SendGrid, so you don’t have to!

The cost of Pabbly Email Marketing is determined by the number of subscribers you have.

Despite the fact that they do not have a free plan, they do provide a 14-day free trial during which you can manage up to 100 subscribers.

They also claim to be significantly less expensive than the rest of their competitors, with a 97 percent deliverability rate.

Take a peek at their pricing: Pabbly Email Marketing software can help you save time.

You’ll be able to create bulk mailing campaigns and send them with a single click, which is quite useful when you need to collect as many prospects’ emails as possible!

Pros

• Alternative to Other Providers That Is Less Expensive
• 97 percent deliverability rate

Cons

• There isn’t an advanced tracking layout focused on business features like managing payments, subscriptions, and billing, and online reviews aren’t great.

15. SendX

Marketers and business owners will benefit from SendX’s email marketing software.

SendX strives to provide a smooth interface that gives marketers access to one of the industry’s most user-friendly tools, unlimited sends at any plan level, strong automation features, 24/7 live support, and best-in-class deliverability.

With over 3000 firms using SendX as their go-to option for all things email marketing, it’s no surprise that this award-winning platform has progressed so far.

SendX is one of the newest email marketing providers, having only been around for a few years, but it can do things differently because of this.

Sendx’s focus on email deliverability and customer support makes it an appealing option for startups and small businesses looking for more bang for their money through automation tools.

For bulk emailing, SendX is the best option.

This will make your emails look professional and one-of-a-kind. Send X provides a library of pre-designed email templates that are simple to alter using drag-and-drop capabilities, allowing you to create messages in minutes.

Their design process is completely streamlined, allowing you to create something unique without needing to be a graphic design professional!

Furthermore, they only provide two pricing plans to reduce the amount of confusion about which to choose.

Pros

• SendX is the fastest tool in the market for creating more effective and dependable email automation campaigns.
• Development and assistance. The help for problem-solving is excellent, and the current innovations are even better.

Cons

• When you compare SendX to other email marketing tools, you’ll see that it’s a lot more expensive.
• For email marketing, there is no proper analytics or reporting. There is just a limited amount of connectivity with other marketing tools.

Over to you:

In conclusion, email marketing software is an extremely effective way to reach out to potential and current customers.

It is a great way to keep in touch with customers, as well as promote new products or services.

There are many different email marketing software programs available, so it is important to find one that fits the needs of your business.

With the right email marketing software, you can reach out to more customers and increase sales.