Digital Marketing for Small Business from Start to Finish

Every small business and enterprise is aware of digital marketing today

And we must understand that it is the essence of any marketing team to generate effective leads for their enterprise.

However, digital marketing services in the context of digital advertising and branding are a very broad area.

As there are several aspects to digital marketing, various paths focus on generating different significant outputs.

Millions of people are consuming B2B content online, and this is how businesses generate qualified leads.

Being your presence on digital platforms and through consistent professional branding, focus on training and educating your customers and consumers, and this is how you will get noticed.

Getting success in digital marketing needs openness, opening up, showing your products, making a video, being personal, and being in-person to describe your best products, share and promote.

And this is how you progress. If this is not possible, indeed digital marketing is not for you.

As a small business, to accomplish exactly what you want, you should focus on one thing at a time around digital marketing goals.

There are several paths to digital marketing and every path has a different accomplished goal for all kinds of business.

By understanding what your goals are, you need to focus exactly on those subsets of digital marketing plans which is meant for your business, and eventually, that solves your problem.

Is Digital Marketing Beneficial for Small Businesses?

Digital Marketing shall become one of the most effective methods of marketing in the year to come. So it is truly beneficial for all firms and for marketers as well.

It is a means through which you can spread your business globally and acquire leads from anywhere around the world.

So small businesses must not neglect this tremendous opportunity that digital marketing has to offer.

It is especially a boon for small businesses and startups who are struggling to grow their business.

However, there is a price point for digital marketing. Most of the small business owners from micro, small, and medium enterprises are interested in digital marketing.

Yet it is very unpleasing to them when they hear about the total cost for digital advertising and online marketing.

So the truth about digital marketing is, it is costly because it has a monthly recurring expense.

But at the same time, it is very powerful for small businesses and the returns come unexpectedly when you are there in media.

Investing in digital marketing doesn’t mean you will have plenty of deals overnight.

You only have to be there where your audience is.

And keep patience and be consistent with your work to come to the point where conversion occurs.

It takes time to get noticed and how you entertain your consumers and what values you provide are the key points to keep in mind.

Planning Digital Marketing from Start to Finish for Small Business

Planning strategies for digital marketing can be daunting for small businesses.

Because there are a large number of options to choose from

• PPC Advertising
• Search Engine Optimization
• Content Marketing
• Link Building
• Guest Posting
• Email Marketing
• Video Marketing
• Web Designing
• Mobile Optimization,
• Page Speed
• Web Architecture

And so much more. But the big question here is where to start, what to start with, and how to start.

However you need not worry, here you will find exactly what to do and how to execute a powerful online marketing strategy for your business that makes it easy to connect with your leads.

You can turn these leads into customers and build rapport to generate repeat business with a long-lasting relationship.

So there is a refined system for all small businesses if you are preparing a business plan for digital marketing.

There are 6 steps that a small business owner can follow to consistently drive new sales and repeatable customers and all that in a manageable timeframe.

1. Capture Leads with Optimized Landing Pages

A landing page is exactly what it sounds like the page within your website that internet traffic “lands” on when they arrive from any source.

They could come from your Facebook or Google ads, your social media profile, Google search, word-of-mouth marketing from one of your loyal customers, or many other sources.

So the first step in successful online marketing is generating qualified leads who are genuinely interested in your service and products.

An optimized landing page is like a good friend whom you haven’t seen for a while and run toward them when you see their smiling face after some time.

However, it is hard to optimize a converting landing page without a trial, optimizing your landing page can be the difference between financial success and failure.

Point To Consider Before Designing An Effective Landing Page

An effective landing page contains these five most important things

1. A Unique Selling Proposition (USP)
2. An Image
3. A clear list of benefits and further links
4. A trusted symbol, customer testimonial, or an award
5. A Call-to-Action (CTA)

2. Attract New Customers Using Online Advertising

Online advertising is easily the most effective, targeted, and trackable way to advertise.

You can analyze exactly who sees your ads and how much they are costing you per sale, which is your return on investment (ROI).

So online advertising is the most effective cost-per-value method of reaching new customers.

It works to reach a whole new world of consumers and drive traffic to your lead generation campaign with highly targeted Google Ads and Facebook Ads.

How to make an effective Google Ad?

Google is not only the largest search engine in the world, but it’s also the largest advertising audience.

If you want to be found on the first page of Google. Google Ads gives your business a competitive advantage. So make your ads effective in order to succeed in Google Ads Campaigns.

So keep these options in mind while creating a Google Ad Campaign.

1. Keyword: Choosing your keywords for a Google Ads campaign is one of the most important parts of making an ad that converts. Use the keywords that match your customers’ search and your ad will be seen and clicked on.
2. Ad Copy: After your Keywords, your ad Copy is what will drive clicks to your landing page. An Ad Copy is made up of a headline which must include 25 characters, a URL with Keyword Display, and a Description with  35 characters including your CTA and USP
3. Location Targeting: Place matters to your customers. Be sure to select your location and hone it down further through radius targeting. That way you only pay for your ad to be clicked by people near you.
4. Ad Budget: Google Ads, done right, can double your investment by bringing in tons of new customers. The most common strategy is CPC. It’s highly recommended that you start with the CPC bidding. Then CPM which is best for branding and CPA is the most advanced form of bidding.

How to make an effective Facebook Ad?

So Google Ads can generate your leads then why Facebook Ads?

Think about people who are not searching for your products or services on Google but are active on Facebook because they simply love to be on Facebook.

So how can you proactively drive new customers who aren’t searching on Google? The answer is simply Facebook Advertising.

There are three concrete ways of creating a Facebook Ad:

1. Using the colors that catch the eyes
2. Use an image that attracts attention
3. Add a headline that encourages a read-through.

Also, keep these options in mind while creating a Facebook Ad Campaign.

1. Targeting Strategy: Targeting is what makes Facebook Ads make sense for your business. There are 2 types of targeting viz. demographic targeting and precise and broad interest targeting
2. Building an Audience: Custom Audience, Saved Audience, and Lookalike Audience
3. Use AI capabilities: Using AI you can control how the overall budget has to be spent and where to spend.

3. Recover Lost Leads with Retargeting Ads

Retargeting often called remarketing is a tactic of advertising to a person through banner ads if they visit your landing page or website without converting. So retargeting is a way to attract drop-out leads to visit your website again.

One massive advantage of online advertising is the ability to retarget a lost customer.

Retargeting works by following your landing page visitor around the internet and works to recapture bounced traffic and generate leads or customers.

People love to buy but they don’t want to get sold, so most of the traffic just drops off in pursuit of searching for the best thing they deserve. It does not mean that they are not interested in your products.

98% of visitors never return so retargeting is a bridge to connect with your lost leads and keep them coming to your website again and again however this completely depends on your unique selling proposition (USP) or value proportion.

Use your USP as your headline along with your landing page image.

It should be the first thing that your web traffic sees. Your USP and image are what grip your visitors and encourage them to read on.

So you have about a second to convince your page visitor that your website is worth looking into.

Unless your headline is intriguing, shows value, or promotes something they can’t get anywhere else you run the risk of that visitor bouncing out and heading to one of your competitors.

4. Nurture Leads with Automated Email Marketing

Now you got a lead so after you get a lead from a landing page what’s next? Depending on the type of landing page or social lead-generating campaign you’ve run, your leads may become customers immediately, or you may need to nurture your leads to get them to convert.

Whatever your campaign objective is, you need to build a relationship, through repetitive engagement a lead becomes a first-time customer, and keeping them engaged over time makes them your customers again and again.

So how to keep your customer engaged? An extremely cost-effective way to keep your prospect connected with your brand and keep coming back is by communicating with them through email marketing campaigns.

Essentially, email automation is a series of timed emails that are sent to people after they’ve performed a specific action.

Here the first action is giving you their email through your landing page. Once a potential customer has signed up on your landing page, send out a series of 4 – 6 emails.

Email can be an extremely personal marketing method if done the right way. However, email automation is about building customer relationships.

Through the automation process, you bring together your customer data and all your marketing channels to build increasingly closer ties with your consumers.

So when your campaign success results in new email leads. So you have to nurture your potential customers into new and repeat customers through a simple method of email automation.

5. Measure Your Results and Improve Your ROI

We all know that the real KPIs are the customers walking through the door and the money in the bank.

So rather than discussing vanity metrics, measure your ROI based on real-world dollars and cents and what matters to your business.

Unlike traditional marketing channels, with online marketing, it’s easy to track your KPIs and tweak campaigns to optimize your ROI.

So you have to put your online marketing efforts into concrete plans and optimize your marketing return.

Look for Google & Bing analytics, and integrate your reports to your campaigns for measuring real-time performance to make it easy for you to see what kind of return you’re getting for your online marketing investment.

You must see clicks on your ads, click-through rates on your pages, and conversion percentages across the board.

And you can compare and contrast ad designs, and measure A/B tests across landing page optimization ideas, so you can discuss retargeting strategies based on clear and visible ROI calculations.

6. Optimize your Business Website/Web Pages for Organic Rankings

You have to trust SEO before you start optimizing your website. SEO doesn’t come easy.

It is a long and constant effort to analyze your website in terms of technicality and functionality and keep an eye on your competitors and winners.

Then you can apply the strategies, and over time you will be able to rank well which may take a month, 3 months, 6 months, or even years.

Search engine optimization depends on several SEO factors, but when it comes to ranking the most common factors that underlie are Links, Domain Authority, and Page Authority.

How does your content rank in search?

• First, build discovery (crawling) and relevance (indexing) by creating a lot of high-quality content on the topic you want to be known for
• Secondly, build authority (ranking) by getting high-quality links to your

To optimize your Organic SEO, you have to check your competitor’s rankings.

Learn from your competitors what they are doing and who they link to and research & target the right keywords for your business.

Create valuable content around specific keywords with a high volume of searches.

Submit and distribute your content around social media for more likes, shares, and comments.

Build the right kind of links and enhance your link-building approach.

The best approach to build links is to search for high DA websites that relate to your business and write for them those who accept guest posts.

Guest blogging is writing and publishing an article on someone’s else website or blog.

And why do you need to find the time and make efforts to write for others, the reasons are:

• It expands your website
• It increases referral traffic to your website
• And it helps your search engine optimization

So in a nutshell, if you can follow the above online marketing strategies you can expect a 300% return on your investment.

Conclusion:

By now, you have seen some of the few steps to get started with marketing.

However, there are various other stages and diverse options available when you are about to start online marketing campaigns.

The only thing is you have to take a step-by-step process to move forward and include other digital marketing possibilities for your business.

Optimizing your website for ranking could be a little time-consuming process that involves thorough keyword research and link building.

But paid ads and all other marketing strategies provide results for your ads campaign much faster.