Copywriting Services
Your web is powered by content however only effective content deliberately lets your readers to read and respond simultaneously. One major objective of copywriting is direct conversion and sales. So whether it is about selling a product, providing a service, telling a story or educating your target audience "copywriting" is the only word that adds meaning to your power content in the online business world. Here is everything you need to know about getting a better copy for your business.
Services We Provide
Our copywriting services includes landing page design, webpages, creative blogging, SEO copywriting, Ebooks, Whitepapers, Technical writing, Emails and Newletters.
Copywriting is little more complicated and hard than just writing an article or content for web, so we have hired the best copywriters to create and manage industry focused high quality content for specfic verticals.
Whether you’re seeking copywriting for your web, articles for blog post or press release or any other form of copywriting our content writers can produce it competently for your business along with a proven content marketing strategy.
Our common client industries include finance, automotive, health care, education, technology, travel and many more.
We also run a complete lifecycle focused on creating high quality SEO based content for search engines, improve visibility and brand awareness and effective copywriting that generates leads, conversion and sales.
What exactly is Copy Writing?
Copywriting is a highly demanding content writing experience for online marketing and branding and it all starts with writing copy with the intention of compelling the audience to take an action.
A copywriter uses techniques to tweak the tone, style and subject matter to write a copy which converts your target audience to customers and allow them to take any action that is useful and profitable for your brand or business.
In fact, your online business starts all with excellent copywriting and can bump up your sales and attract more customers online. Great copywriting directly speaks to your consumers in the form of text content, drives conversion and is the foundation for high-income source.
Copywriting ensures to make an emotional attachment with your audience with effective content and CTA's to convert your audience on real time to take actions such as signing up for your newsletter, downloading an ebook, making a purchase, join a webinar or a podcast etc.
Copywriting Needs
Copywriting is essential almost for every business and it does not matter whether you are a small business or a Fortune 500 company.
Today's online marketing has changed the way people sell and buy so if you are a business you need content marketing and content without copy is a waste of effort.
If your website doesn’t get you leads and sales what would you do with a beautiful website, just nothing? Copywriting is the bridge that fills the gaps between your web content and your audience to drive the outcome.
If you just have any product or service for your customers, it doesn’t matter from which industry you belong to, a copywriter can persuasively design and demonstrate a copy for your audience to take any action.
So every business needs copywriting and if you want sales and you want to convert your traffic to customers, copywriting is absolutely for you.
Having a good copy on your landing page is the difference between that which makes conversions such as sign-ups opt-ins or purchase and that which do not.
Websites without copy is hard to persuade people to make them give their money to you.
Investing in copy is profitable for your brand as well as your business.
Copywriting Usage
Remember the last time you saw a TV commercial or a brochure, yes that is all about copywriting. Similarly copywriting is ideal for ads, emails, websites, social media, newsletters etc.
So you should be using copy on all of the online marketing platforms where the businesses thrive and your audience hangs around. But that does not mean you should be using copy every time and everywhere.
Using too much copy can be annoying for your customers. The appropriate way of using copy is to deliver value first along the way before asking.
Value delivered in the form of content will create the trust flow over time and your customers will be ready to take repetitive action.
So this is where you want to focus on content writing to persuade consumers to visit your blog where you may offer free guides, run webinars, collect surveys, solve problems, and finally educate them before you use a copy.
Also whether you run Google Ads, Facebook ads, banner advertising, email marketing, or SEO campaigns, copywriting on your landing page is essential and it should be done tactfully.
Ideally, good copywriting comes from experiences and is tested and tweaked over time to get the best results.
Our Major Copywriting Segments
Copywriting requires a solid understanding of your business, your offer, as well as a solid understanding of your customers. Copywriting is more than just writing for the web and it is largely because copywriting is both an art and a science. The copy is thought out on everything from the website to ads, newsletters, emails, landing pages, press releases and more with one goal in mind i.e. SALE. Here are some of our copywriting services that are broken down into multiple segments.
SEO Copy Writing
SEO Copywriting, as you can see there are two particular words SEO and Copywriting.
Now that you already know what is copywriting, it is the persuasive way of writing a piece of content adding emotions and urgency so that consumers who fall on your landing page start to take action on your website or buy a product immediately after going through your content.
Adding SEO with copywriting is a little bit technical. SEO is the process of optimizing your content in such a way that search engines refer to your content as an authority and a trusted source of online information.
So SEO Copywriting is about creating copy the SEO way. It means your content is delivered on priority whenever a search is made on Google depending on some specific keywords.There are 3 benefits to SEO copywriting and it is considered more important for business and marketing
1. SEO copywriting ensures that your content is ranked high on search engines for quality keywords.
2. Turn your consumers into customers.3. More visibility is equal to more clicks and more sales.Technical Copy Writing
Technical copywritng is often confused with technical writing. A copywriter is not a technical writer, a technical writer usually create documents such as user guides, references, whitepapers, and standard operating procedures (SOP) that is operational instructions for technology & software products or a piece of hardware or machinery.
Whereas copywriters create persuasive marketing communications such as brochures, ads copy, leaflets, webpages, email copy, newsletters, etc.
So who is a technical copywriter?
The first thing about technical copywriters is they write persuasive copy to promote technical products and services. A technical copywriter also aims to persuade consumers and readers through a technical topic without going deep dive into the SOP of a product or a service.
Technical copywriting is all about writing a copy explaining the benefits of your technical product and creating other marketing collaterals such as blog post, product description, emails and sequence newsletter, case studies and web content based around your tech products that will push sales.
We create content for manufacturing, technology and software companies based on software or hardware or machinery to transform it into simple language that is good for consumes and buyers incorporating universal selling proposition (USP), web pages and lead generation.
Web Copy Writing
Almost all websites require some type of web copywriting. So simply put together web copywriting is all about creating persuasive copy for the web to fulfill an audience need.
Unlike offline copy such as a brochure, newspaper, magazine, or periodicals, web copy is an online copy related to a blog post, article or social media.
Web copywriters specialize in writing content for web pages and pay utmost attention while writing a headline, text, and a call to action. A web copywriter uses both content writing and copywriting and includes a sense of emotion on text to attract potential customers and readers to take action.
What about SEO and web copywriting?
SEO is the key to find your copy on the web using keywords. Using relevant and profitable keywords on your web copy is like organizing your web copy for better positions on search engines and be found.
However, web copywriters not only use keyword optimization on a copy to drives traffic, but their primary goal is to improve engagement and CTR.
A web copy serves as the overall purpose of a web page along with ideas that sell a product or service. If you are struggling to create copy for your web page or your website we can help you succeed.
Creative Copy Writing
Ideas change lives so is creative copywriting changing businesses, precisely speaking creative copywriting is any idea that sells online or in print.
The ability to create advertising or other copy of your products and services and to communicate clearly with your readers in print or online determines your creativity.
Creativity is the essence of all creative copywriters who can think conceptually how to ‘sell’ a product or service.
A creative copywriter provides words and ideas that help accelerate the impact of communication on your website for higher engagement and sales.
Often creative copywriting needs storytelling in some form or other to get into the psychology of buyer's minds.
Our creative copywriting service use the same philosophy, we extract better words, text, slogans, phrases, and sentences for creative copywriting and use stories that fit your product or service to grab the attention of consumers and motivate your readers to take the action.
Sales Copy Writing
Sales and marketing copy are predominately used for marketing and advertising purpose either online or offline.
Advertising campaigns such as Facebook Ads, Google Ads, and other online banner advertising widely use sales copywriting techniques to generate leads and sales.
Sales copywriters are direct response copywriters where they have the industry knowledge and years of experience to genuinely convert consumers into direct sales customers persuasively in print.
Marketing copy appears anywhere there is an audience, however, it is hard to write copy for direct sales, unlike other copywriting services, sales copywriting is the most effective of all other forms of copywriting.
A direct response copywriter often writes for social media, Web, Magazines or TV that aims to attract customers to purchase right after viewing your product or service.
As said "honesty is the best policy", the best way to write a sales copy is to speak the truth about your product and service, it should also solve the problem of your customers and provide value to your target audience.
Our expert copywriters are able to provide you with great marketing and sales copy for your business.
Online Marketing starts with Excellent Copywriting
High quality copywriting is a game changing experience. If you are experiencing poor quality of traffic to your site or there is no conversion on your website. We can help you regain your lost traffic and conversion.
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