Brand: GoldenHourShop – A Premium Women’s Fashion and Apparels in India
Platform: Shopify
Duration: 15 Days
Domain: goldenhourshop.in
Project Summary:
GoldenHourShop, a rising name in India’s premium women’s fashion space, approached us with a pressing concern: their existing Shopify store though functional fell short of conveying their vibrant brand identity and providing a satisfying user experience. The product pages lacked flair, promotional communication was underwhelming, and the checkout process didn’t leverage opportunities to maximize conversions.
At Dcloud Solutions, we don’t just redesign – we reimagine. Our goal was to realign GoldenHour’s digital storefront with the elegance and energy their brand stands for, while also engineering subtle but high-impact optimizations that drive business outcomes.
Understanding GoldenHour’s Vision:
From our first discovery call, it was clear: GoldenHour’s team was passionate about their brand but felt constrained by a store that didn’t reflect their standards. They needed more than aesthetics—they needed performance.
Key Requirements Included:
- Visually rich and conversion-optimized product pages
- A dynamic announcement marquee in the header
- Category-specific offer banners to drive promotional traction
- Intelligent checkout popups to increase order value
- They wanted elegance, function, and scalability—without being locked into complex codebases.
Our Tailored Solution:
Our approach was holistic. We began with user behavior analysis and competitor benchmarking, then designed a transformation plan centered around experience design, CRO (conversion rate optimization), and long-term ease of maintenance.
1. Product Page Redesign:
We restructured GoldenHour’s product pages to reflect editorial-level sophistication while improving usability. Key enhancements included:
- Visual hierarchy through high-impact imagery and scannable content blocks
- Clear call-to-action zones
- Mobile-optimized designs tested for responsiveness across device types
- Brand-consistent color palettes and font systems
2. Header Marquee Integration:
We introduced a high-visibility header marquee designed to:
- Announce time-sensitive promotions, new collections, and brand messages
- Blend seamlessly with the site’s visual theme
- Remain editable via Shopify’s native tools—no code, no friction
3. Custom Offer Badges by Category:
We built dynamic offer banners that adapt to product categories. These:
- Brought immediate attention to deals without crowding the design
- Scaled gracefully across mobile and desktop
- Helped users instantly connect value with product context
4. Smart Checkout Popups:
We didn’t just install a popup plugin—we curated a user journey. After evaluating several third-party apps, we configured a popup system that:
- Triggers based on cart value or customer action
- Presents personalized upsell offers right at the decision-making moment
- Respects user experience without being intrusive
Results & Impact:
In just over two weeks, we helped turn GoldenHourShop’s Shopify presence into a revenue-focused, visually inspiring brand asset.
Highlights:
- Home Page Revamp: Themed layouts reinforced brand identity while improving usability
- Engagement-Driven Product Pages: Designed for storytelling and conversions
- Marquee & Offer Banners: Resulted in higher click-throughs and increased campaign visibility
- Checkout Popups: Boosted average order value through targeted upsell strategies
- Seamless Navigation: Reduced bounce rates and improved session durations
But beyond metrics, what truly stood out was the feedback from the GoldenHour team: “It finally feels like our brand.”
What Made GoldenHourShop Project Special:
At Dcloud Solutions, we blend design empathy with technical agility. For GoldenHour:
- Every UI component—from marquee speed to popup size—was optimized for mobile-first shoppers
- All enhancements used Shopify-native tools and trusted apps, keeping future changes simple and scalable
- Our UX and design decisions were aligned with the psychology of online shoppers in the fashion space
This wasn’t just a redesign—it was a recalibration of their digital storefront to support long-term growth.
Final Thoughts:
Our collaboration with GoldenHour is a testament to how thoughtful design, conversion strategy, and platform-native execution can come together to elevate a brand’s e-commerce experience. We’re proud to have supported their journey—and we’re just getting started.