Beyond COVID-19, Online Marketing & Business Opportunities
Online Marketing is expected to increase more and more during these years.
But this pandemic is an exception in context to the rise of online marketing trends and it will eventually vanish sooner or later.
The coronavirus and the Covid-19 outbreak have brought considerable human suffering and major economic disruption in the country and the world.
Most of the industries are at stake at this moment such as manufacturing, travel and tourism, hospitality, and retail and layoffs have already started making our survival hard.
If some of our brothers and sisters have lost their job in this very tough time I would suggest you find your jobs on Jooble or consult other job portals such as Jobsora.
The digital media industry currently also has a lot of demand for marketing jobs in the digital space.
So you can try any one of them, however, if you want, you can also create opportunities for yourself in marketing.
The 21st century is game-changing online marketing as a tool and technology where everyone can learn online marketing and earn some extra income.
Money doesn’t come easily unless you know how to solve problems and more importantly how to acquire a customer.
You have to identify the pain points and challenges people face within a business category.
So think and then act on what can you do for them and remember, you need to have a very big heart to help someone.
Transform yourself by training your mind to read and write
Survival is hard when you have one source of income such as depending only on your job and salary.
Only a few people work in an MNC obtaining a high designation and fat salary paycheque.
But most of us are not, so the poor job mentality has to go for those who want to become achievers.
Today there are so many opportunities technology has created for us, you need to learn and master them to move forward.
If every individual takes little responsibility most of us will flourish over time and we can create opportunities for others.
However, this may not apply to all, it is because you need time, focus, energy, patience, seriousness about your work, and passion for getting things done.
Now we all need money and we also want to have multiple sources of income, but only a few learn to create opportunities.
So learn to create opportunities today and tomorrow will be yours.
Online learning has become an essential service in present times, with Covid making face-to-face learning problematic.
So with that, there has been a rise in online learning platforms and you can use any of them to polish your skills.
For example, FutureLearn is one of the great online learning platforms for students and professionals.
Turn the Covid-19 pandemic into a future opportunity, learn online marketing
A marketer or an online marketing executive is not less than any marketing director of a company because he is the one who brings leads and engages 80% of his time in marketing and sales.
So as a marketer, today there are a lot of opportunities for us in the field of online marketing, and if you want to try something new during this free time, encourage yourself on learning how to become a marketer.
What I want to say is “We always run after getting a job, why can’t we run after creating our own job” which is real freedom. I was once a marketing executive, and I have worked for many small-sized companies in the door to door marketing.
But once I get kicked out due to poor sales performance, I was left with nothing; I came on the road just empty-handed. You can’t compare it with this Pandemic however the result is the same, I have lost my job.
It’s hard to find a job immediately again, maybe you need months to find another job, and starting from scratch again no doubt is like hell.
The lessons I learned on the job encouraged me to do something for myself so I started to learn online marketing to create something of my own and that is how I started. I learned everything from the internet and you can too.
If you have heard this, readers are leaders you heard it right. Read every day and believe in doing something for yourself, I wish someone had given me this idea while I was at 18 full of vigor and vitality i.e. to create, create, and create.
Learning is essential to success in online marketing
The reality of a marketer is neither you need to make any product to start a business nor do you need to create one either.
The only thing you need is a high-income skill such as
- online marketing
- direct sales
- digital marketing skills
- programming skills
- e-commerce
- copywriting skills
- content marketing
- social media advertising
- social media marketing
- SEO etc.
Successful people always learn throughout their life and apply those learning immediately to create something for the benefit of other people.
Now you might wonder, I know nothing, so how will I create a product, I have no money how I start a business?
Learning will give you the confidence to create something to get that one client for your business in online marketing.
You don’t need many clients in online marketing.
You only need one client who respects you, respects your work, and pays you enough every month.
If you have a passion to scale your business and you need more clients, simply grow your team and train your team.
Almost 95% of the people in this world are consumers and 5% of the population are creators so if you need extra income you have to be in 5%, there is nothing else.
Making your business work along with online marketing?
If you are a fresher and you want immediate work online marketing may not work for you.
Building a business is not child’s play, it takes years to build a business, so what to do in that case?
I have a suggestion for you, I know there are a lot of people having the best degrees in the world but still searching for a job.
So if you want to make a business of your own market other’s people product.
If you really want to sell a product, first find out what is in demand, there are thousands of manufacturers who want to sell their products and are waiting for someone like you.
If you can market and sell their products you have no limit to earning.
No, it depends on you how to sell, you sell it traditionally or you sell it using online marketing it’s your choice.
You can do a partnership with them and start your own business with no inventory on hand.
Else you can start your own services or help vendors with online marketing and sales to increase their sales revenue.
Before getting a client to whom you want to provide services, you have to create your own lead-generating machine.
Therefore learn and know exactly how to automate your business online to make more leads and sales.
Learn to implement a sales funnel, if you love WordPress you can use OptimizePress or Thrive Themes.
Click Funnel, CloudFunnel, Kartra, Kajabi, GetResponse, MailerLite, AutoFunnel, etc. are some of the other email marketing automation software
How to find your ideal client through online marketing?
The answer is simple, there are several ways online, do “online marketing” in 2023 and beyond.
If you have ever worked for a company in traditional marketing you know exactly what I am talking about.
So you will never find your ideal client the way traditional marketing works unless you are a big brand.
I have wasted more than 3 years in the local market trying to find a single ideal client, but until today I haven’t found a single one, instead, I have supported many of them for free.
You don’t need cheap clients who turn you down and treat you like a commodity, which is the mistake I did over the years running like dogs behind them, and most of them didn’t pay even a single rupee.
Only one client can change your business if it is the right client. To find that one client you know probably by now what you should exactly do.
Time is very precious, so remember who you give time to. I have given plenty of time to those who never valued me until I realized how to get good clients.
So the secret is, first of all, to be a master in your own field and secondly to promote yourself and your business as an authority.
Let the consumers and your customers find you and come to you instead of you being working like a dog so that you know exactly who is your target audience and stop drama with clients who have unrealistic expectations.
But before that, you need to create value for your customers, focus on creating content, and respond to their problems before pitching any product or service.
What to create to build a business using online marketing?
I read that “Rich People Create” which is why they are rich, and “Poor People only Consume” which is why they are poor.
Prioritize your own online marketing activities to get the first few clients and you will stay ahead of any financial problems.
So in these free times learn to create something, do something that will thank you for your future self.
When you start to create something there is actually no time to waste, you will see every minute is valuable for you because it sucks a whole lot of energy.
You have to think sharply and devote your maximum time to implement your learning.
There are plenty of activities in online marketing, a lot of skills to master, a lot of mistakes to make, and a lot of things to cultivate before success really finds its way in life.
But you have to ensure that you cultivate one such skill that will change your life forever.
If you are a marketing executive or a marketer and you already work for a company or you aren’t working or maybe you are trying to get a job, I would suggest you just do it sincerely because initially without the job you can’t survive.
However, you must also remember to engage yourself in creating something of your own such as publishing a website and letting people know what services can you provide.
You need to improve your skills and also know how to create a sales funnel to sell a product or a service.
Share your post on social media platforms and use some free tools available for online marketing.
How to do online marketing when you have no support, any capital, and no money?
Do you know every writer is also a creator? They also have nothing, what they have is only a pen and they change the lives of billions on the globe with their pen.
WordPress.Com comes for free. Let’s Start Writing. Youtube.Com comes for free, let’s post a video. What more do you want? Comment me below!
It is easy to make excuses, but it is hard to create something because it sucks. You only need to become conscious doers and never give up. When you start doing you will start finding your way.
Gone are the days of door-to-door marketing. I was once working door to door like dogs and hell yeah because my sales calls were mostly rejected and nobody wanted to listen to me.
But as I started to create content, people started to find me and a whole lot of business emails started to hit me every single day in my inbox.
I knew nothing about sales, I learned it the hard way and I will tell you, love sales because you will make more money. I am not an expert but I knew late that a good client comes only when you establish yourself as an authority.
Today technology is so cheap that you can market the whole world on the internet. So learn to attract traffic first and then learn to close.
Closing is a very rare skill to find so master this skill. You don’t need to worry about creating your product, selling others’ products that you feel are more demanding, solving people’s problems, and adding value.
Sell yourself first and you can sell almost anything. So start to create and exhibit something on the web so that target customers can find you.
Top 10 Learnings for a Marketer in 2023: Create Online Marketing Opportunities for Business
It does not matter whether you want to sell a product or you want to provide a service to a targeted group of people. By investing your time and energy in online marketing you will be able to find a handful of opportunities.
Want to excel in marketing in 2023 and beyond?
You have to learn to create a business that will work for you online. Apply your wisdom and implement everything you have learned so far and never stop learning.
Learning to market online and creating your web spider will eventually transform your business into a lead-generating machine. So if you want to become a marketer you will be interested to learn and master these topics.
1. Content Marketing
According to CMI “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
So by this, we understand that content should be consistently written, valuable, educational, and resourceful which be beneficial for consumers. Usually, effective content is written for the web in the form of articles, blogs, ebooks, lead magnets, videos, and social media posts for distribution.
In brief, content marketing is about publicity and building relationships that allow your audience to spend their money eventually on your business in the future.
So content marketing consists of a multitude of activities. Learn more about content marketing from various sources such as:
2. Copy Writing
Copywriting for businesses and the e-commerce industry is a highly demanding skill in the online marketing space and it usually is the essence of online branding and advertising. Ads, emails, social media posts, newsletters, etc. are all examples of copywriting. You will usually find two types of copywriters in the advertising industry.
- Direct Response Copywriters
- Creative Copywriters
Copywriting is hard, one thing that makes copywriters a beast are the direct response copywriters.
It allows your audience to take immediate action after watching an ad copy, an email, or a social media post.
Facebook Ads are great examples of direct copywriting where the audience immediately checkout to buy a product from an e-commerce store after landing on a product page just after watching an ad on social media.
However, in the case of a service, copywriters can include a number on your ad to start receiving calls.
Depending on the product or service direct response copywriter exactly knows how to create an ad to drive traffic leads and sales.
So copywriting is usually selling in print. Copywriting allows your audience to spend the money right away and right now to get the product or a service that your business is offering.
Learn more about basic copywriting techniques from the following free resources.
3. Content Management System
CMS or Content Management System is an online publishing platform for content writers. There are various CMS platforms available for publishing your content and you should master at least one of them such as:
- WordPress
- Weebly
- Wix
- Squarespace
- Magnolia and more.
However, WordPress is one of the most popular CMS trusted by over 60 million people worldwide and supports 35% of the blogs on the internet alone.
It is open-source software that not only supports blogs but also business websites and apps.
If you have a computer system, without investing any money you can learn to implement WordPress on your local system, and later you can own a domain and host and go live in minutes.
4. CRM
CRM stands for Customer Relationship Management which uses an application or software to manage all your company’s call logs, chat messages, meetings, and email interactions with consumers and potential customers.
So why do you even need a CRM? As a marketer, you will be spending 80% of your time interacting with your customers to solve their problems. So whether you are interacting for sales or you provide a service, CRM is essential for business and marketing communication.
Without a CRM system, you may probably come out of the communication track and probably lose all your good clients. If you have a large client base CRM will help you to get on track with your calls, chats, emails, meetings, etc. with the right message to the right people at the right time.
Customer satisfaction is the key and CRM helps you to stay connected with all your customers more effectively in your business. Learn more about CRM products from these leading companies.
5. HTML/CSS
Most of you will say why this HTML and CSS, look like we need programming. Are you kidding?
No, I am not kidding, this is not really a programming language, you can’t do any programming with HTML/CSS.
But is so powerful for a marketer to know that they can create and modify his web page to look far better.
Internet Marketers are busy most of the time creating landing pages, forms, text, and content for their web pages. So to get to the most creative side of it you need to learn it.
When you are creating content you can’t go to a programmer all the time to change small things such as font size, color, or any other styling that you need for your webpage or a landing page.
So this is learnable and it will be an extra skill for you, and who knows if you start loving it, it will create a whole other world for you i.e. the world of programmers.
Programmers need to learn a language, so if you master HTML & CSS and you integrate JAVASCRIPT to your learning which is a real programming language for front-end developers you have many doors open in web technology.
The combination of HTML, CSS & JAVASCRIPT is so powerful that you can become a full stack developer and can create your own application or an app and sell it to the whole world.
Willing to learn HTML, CSS or JAVASCRIPT start learning from w3schools.com
6. SEO
SEO is a billion-dollar industry and learning to optimize your webpage itself is a billion-dollar game.
Think of a keyword that drives millions of traffic, so if you can create a webpage and optimize it for SERP, can you image how it can change your entire business.
Search Engine Optimization or SEO means optimizing your webpage for some researched and traffic-related keywords for your business so your website can rank well on Search Engines.
Ranking high on SERP i.e Search Engine Result Page can have a phenomenal impact on the success of your business. Therefore SEO is important in the long run.
For a small business owner spending dollars on SEO can be a nightmare. But those who invest in SEO today are more likely to earn dollars tomorrow.
SEO takes investment time and patience, so you will always have more naysayers, and most of them even think SEO is dead or it is a waste of time.
The biggest enemy of SEO is the frequent change in search engine algorithms which disrupts the stability of an already ranked page on SERP so there is no guarantee that once you rank you will rank forever and no SEO experts can get the guarantee.
However, once you rank a business it can last for many years until and unless some other competitors pop up with evolving time and hit your ranking.
7. SEM/PPC
SEM stands for search engine marketing i.e paid advertising on search engines often known as paid search and PPC stands for pay per click where ads are purchased on search engines in various ad formats.
Both SEM and PPC are almost identical to one another where marketing is a broad term and the other denotes clicks.
Remember the last time you wanted to purchase something or you wanted to know about a product or service.
So what you did was type a few words on Google related to what you were looking for, right? and you got the results on Google’s Search Engine Result Page.
Google displays a large number of ad formats on SERP which are occupied via. paid advertising. For example, take a look at the sample.
Here you can see above the arrow pointing to the special texts in bold “Ad” and other text displayed as “Sponsored” so you can understand these are a form of paid advertising via the search engines.
Creating these types of ads require good knowledge of PPC and SEM and if you want to master PPC advertising there is a whole lot of information on the internet.
Start learning Google Ads from skillshop.withgoogle.com for free, the official Google Ads course.
8. SMM
SMM stands for social media marketing which is usually a combination of both marketing and paid media advertising.
Social media marketing includes creating and posting your text copy, banners, video, or ad copy for different social media channels such as Facebook, Instagram, Linkedin, Twitter, etc.
The best part of social media marketing is social media paid ads commonly known as social media advertising which drives incredible audience engagement. You can consider paid ads for growing your network because paid media ads provide a wider audience to reach.
Paid ad investments are more likely to bring immediate results on social media and reach your goals such as increasing followers on your social media, conversions, and sales.
More importantly, it allows a business to target audiences based on demographics, interests, behaviors, gender, and more.
Therefore invest your time in learning social media marketing and learn how Facebook Advertising works, how Youtube Advertising Works, how Linkedin Advertising works, etc.
9. Email Marketing
An email is one of the best means of contact and Email Marketing means approaching a list of contacts who are usually your subscribers and offering them your best product or services.
Email marketing includes offers, newsletters, sales copy, and other educational content for the purpose of promotion to achieve one or more of your marketing goals such as traffic to your website, leads, or even product signups.
Have you ever experienced a flood in your inbox with a barrage of automated emails you have never opted or subscribed to? If you have experienced it you know what I mean?
So mostly startup businesses do email marketing in this way, but to be honest this doesn’t necessarily comply with email marketing.
You have to learn how you can become profitable with email marketing, with a lower rate of unsubscribers, and automate your email marketing campaign to reach the bottom of your sales funnel leading to a purchase.
There are several tools and apps for email marketing such as MailChimp, SendInBlue, GetResponse, etc. signup for one of them today and start learning about sending emails.
10. IM (Instant Messaging)
Instant Messaging is the fastest means of communication with your target customers using messaging apps such as WhatsApp, Skype, Facebook Messenger, etc.
However, do you know what is the more advanced way to send a message instantly today?
If you have already heard of chatbots, then you are right chatbots are the future of tomorrow and are likely to replace most of the instant messaging activities on your website.
They are powered by inbuilt logic and rules so they can communicate well with your customers online.
The rise of chatbots and AI with machine learning have a tremendous impact on online chat conversation as they are able to detect complex conventional dialogues and respond appropriately.
So in lieu of providing direct contact to a person, chatbots act as a resource to meet 24/7 expectations.
Learning to understand chatbots and how it works is beneficial for marketers to implement a sound bot on the website.
Microsoft’s Little Ice, Mitsuku, Google Assistant, Alexa are some of the best examples of chatbots.
