Targeting audience online – Effective Sales Advertising

The future of SME on cloud ERP
February 2, 2016
Google PR and Alexa Rank mystries
April 19, 2016

Targeting audience online – Effective Sales Advertising

Everyday, customers are looking for your products and services online. India has become typically a gaint land of internet, where all begin thier searching on search engines like Google, Bing and Yahoo. So, to be in the consideration set, your website needs to be listed near the top of Google for relevant search results. Paid advertising like Google advertising is a highly effective way for this to target audience online qualified customers that are actively looking for the products and services that you sell.

We all know about Online Advertising that puts you in front of customers. We all want to advertise online and targeting audience online through various methords such as to promote our products and services, increase traffic, and generate enquirers to get volume of sales?  The options can  be overwhelming but it is worth advertising online with

 

  • Google Adwords

  • Small business Adwords

  • Display & Banner advertising

  • Facebook advertising

  • Remarketing campaigns

  • YouTube advertising

  • Online directories

  • Email Marketing

  • Mobile Advertising etc.

 

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. If you are looking for clarity and advice on how advertising works online, where to start and what initiatives are right for your business, then get in touch with us for effective online advertising

 

Pros and Cons of  Targeting Audience Online through Paid Advertising

Advantages:

Reduces overall cost in comparison to any other offline medium
Through online advertising you are targeting the right audience
You can measure the success or failure of online advertising
24 X 7 wide reaching visibility on the internet for customers at large
Update your ads as and when required
You can geo target your ads based on particular city or state or country.

Disadvantages:

Scope of online advertising is minimal as most are still relying on traditional methords
Additional cost to manage or hire a professional to strategically advertise the concerned product or service
Too much advertiser are making a competitive edge resulting in low rates of return.
It is easy for internet users to block advertising on various browsers
Advertising analytics can be difficult to understand for new comers

 

Dev
Dev

Comments are closed.