Online advertising is a gateway through which customers find you online. It is a way to promote your website, increase traffic, and generate enquirers or sales? The options are:
- Google Adwards (PPC)
There is hardly a better way of jump starting the marketing campaign for your online business than with a well planned PPC campaign. PPC or Pay per Click, is the popular way of describing all ad campaigns where the advertisement of your company is displayed to thousands of people, but you only pay for the people who click on these ads and reach your website. PPC is a great way of ensuring that your website gets promoted to potentially millions of people, but you are only charged for people who immediately responded to those ads.
Advantages of PPC campaigns
- Rapid boost in popularity of your service among the desired demographic.
- Exposure of your brand to thousands of people who are actively seeking your services.
- Costs are significantly lower than putting out ads in print or electronic media.
The importance of expert PPC Campaign Management
A PPC campaign is more than just signing up for Adwords. While a good part of PPC marketing is integrating Google Adwords with your website and setting up complicated keyword settings for the search terms you wish to target, an expert in PPC campaign management, like Dclouds SEO, can help you do so much more.
- Display and Banner Advertising
When combined with other search marketing initiatives, targeted display advertising or banner advertising can be very effective. After designing the ad creative, Dclouds employs a range of methods for placing display advertising including;
- Contextual targeting which places the ads on websites where content is relevant to the target audience.
- Placement of ads are on selected websites that are suited demographically to the target audience.
- Re-marketing campaigns
Often, our process starts with placing ads contextually and or by topics and interests and then migrating to targeted placement on specific websites which have proven to resonate with the target audience.
Generally display and banner advertising will have more of a brand awareness objective and are ideally suited to broadcasting promotions, sales and special events.
If you are looking for clarity and advice on what works, where to start and what initiatives are right for your business, then talk to us.
- Facebook Advertising
Facebook has become an attractive advertising channel for Indian businesses to engage prospective customers. Facebook’s advertising platform has undergone significant development and now provides a wide range of sophisticated and powerful targeting features. We often recommend Facebook advertising as a next step and complimentary to search advertising.
Facebook Ads packages
Dclouds has developed a range of advertising packages to suit small businesses. The service is fully managed and the targeting is set up to selectively target your customer audiences.
For Small Business
Choose from a range of pricing with no fixed term from online advertising packages
We’ll manage and optimize your Facebook advertising for you, and send you a results report at the end of each month.
Please contact us to get more information.
- Re-marketing Advertising Campaigns
Much of the advertising that we all see online, is tailored to our own personal browsing behaviour and interests. This makes online advertising much more relevant to the individual and therefore more efficient to the advertiser. Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet. Especially if you are in a competitive business where customers shop around and take time to make their purchasing decision.
Often Re-marketing will increase the ROI of other forms of advertising and we often recommend it as complementary to AdWords advertising.
Google and Facebook Remarketing
Remarketing can be run within the Google AdWords advertising platform which provides access to advertising inventory on a very large number of websites known as the Google Display Network.
It can also be run in the Facebook advertising platform where ads are displayed within the Facebook network.
Remarketing Ad Strategies
There are a wide range of features available within the platforms that provide Remarketing. In general we find that display type ad formats with engaging imagery are the most effective. Consideration needs to be given to how audience lists are structured and how membership duration options can be leveraged.
Dcloud Solutions will help you out with :
- Setting up Google Adwords for your website.
- Analyzing your needs and your budget and initiating a PPC campaign that fits both.
- Setting up advanced tracking and analysis using Google Analytics.
- Creating separate fields for desktop and mobile users within Google Analytics.
- Helping you with setting up landing pages, and forms on your website so you can profit from the visitors that the PPC campaign brings to your website.
- Helping you monitor progress of your PPC campaign and modifying to focus on areas that are proving to be more beneficial for you.
- Help you setup best strategy options for your Remarketing campaigns.
Dcloud Solutions is a leading Ludhiana based company in India offering Pay Per Click management solutions utilizing Google AdWords & Bing Ads. Our Display team runs Real-Time Bidding projects with Double Click and our Analytics specialists provides Remarketing campaigns, PPC campaigns, Google Analytics training, Consulting & Conversion rate optimization.