How to find target audience on Social Media?

Cloud ERP Solutions for Small Business | ERP for Manufacturing
February 2, 2016
How to promote your brand online?
June 30, 2016

How to find target audience on Social Media?

Everyday, customers are looking for your products and services online.

India has become typically a giant land of internet today.

Where all begin their searching on search engines like Google, Bing and Yahoo.

So to be in the consideration set, your website needs to be listed near the top of Google for relevant search results.

Paid advertising like Google advertising is a highly effective way for this to target audience online.

Also Facebook provides efficient and cost effective ways to place your brand in front of targeting audience.

So the essence of  targeting are available through the Social Media channels today.

Qualified customers that are actively looking for the products and services are hovering online.

So there is no way you shouldn’t advertise online or neglect the internet market.

We all know about Online Advertising that puts you in front of customers.

And also want to increase our volume of sales.

So to increase the volume of sales there is a necessity for increase traffic at market place.

So online advertising is the best method.

The options can  be overwhelming but it is worth advertising online through paid advertising

 

  • Google Adwords

  • Small business Adwords

  • Display & Banner advertising

  • Facebook advertising

  • Remarketing campaigns

  • YouTube advertising

  • Online directories advertising

  • Email Marketing

  • Mobile Advertising etc.

 

Online advertising is also known as online marketing, Internet advertising or web advertising.

This is a form of marketing and advertising which uses the Internet.

To deliver promotional marketing messages to consumers.

If you are looking for clarity and advice on how advertising works online, where to start and what initiatives are right for your business.

Get in touch with us for effective online advertising

 

Pros and Cons of  Targeting Audience Online through Paid Advertising

Advantages:

Reduces overall cost in comparison to any other offline medium.

Through online advertising you are targeting the right audience.

You can measure the success or failure of online advertising.

24 X 7 wide reaching visibility on the internet for customers at large.

Update your ads as and when required.

You can geo target your ads based on particular city or state or country.

Disadvantages:

Scope of online advertising is minimal as most are still relying on traditional methods.

Additional cost to manage or hire a professional to strategically advertise the concerned product or service.

Too much advertiser are making a competitive edge resulting in low rates of return.

It is easy for internet users to block advertising on various browsers.

Advertising analytics can be difficult to understand for new comers.

 

Comments are closed.