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How to do Facebook Marketing in 2019?

Facebook Marketing, the best social media platform for 2019

Facebooks account for 1.6 billion users, so it is one of the widely used marketing platforms today by all businesses

Are you looking for Facebook advertising or how and to do Facebook marketing?

And unlike Google Adwords compared to cost it is more cost effective and superior

However, marketers have a choice of doing marketing over both the platforms.

Because Facebook social media channel today has the largest traffic of almost 2 billion active users monthly

Thus Facebook is best for online marketing and advertising in 2018


How to do Facebook marketing the other way?

We assume you have a page of your brand on Facebook for promotions and advertisements

So there are two ways of making your Facebook marketing put to work

First of all is organic posting of your content and the other is through Paid Ads

So how to do Facebook marketing? Does it really works? The answer is Yes, it works so you can put your efforts here

However, we also hear a lot about disappointment regarding failure to boost your Facebook promotion, so don’t let results disappoint you for immediate results

The first thing for getting results in Facebook marketing is to keep patience

And most importantly practice writing great contents and creating post which attracts the audience minds

Second be a real audience and make your profile interesting and be you

And when you are publishing an organic post on your Facebook fan page, it is better to post it through your social profile, rather than using business name or business profile

It is the power of being you and is genuinely a real person for the audience

Being real and being you

People love interacting with a real human being, so posting your ads on your profile is undoubtedly great

Hence, it will lead to more interactions with your real audience

Success in Facebook marketing comes from the ability to get the content shared. The more shares are receive organically the more is the promotion

So consider making content around your products and services only.

Content should be as such, that is liked by your fans and your friends so that they willing share your content

If you are able to read your audience minds you can make better content and you will become the best out there among your audience.

If you fail to make your content, this you fail your marketing efforts.

Videos also works great for Facebook, however, it is nothing like you should post only videos.

So focus on the things which your audience likes to hear from you and focus on the images/videos which your audience likes to view and share.

Post your content through targeting actions, features available on Facebook.

The more specific your target the better  will be the results

Make genuine friends on your profile, you do not need to have friends whom you don’t even know, and you never talk.

Real friends will only make your journey successful towards your marketing campaigns and goals

Read News Feed, Like other’s page, comment on other’s post, share your content from Facebook page to your profile

If possible create a group and invite your friends, managing a group is not easy, but groups play a great way to share your content and engage others to share their content.

Also, connect with your real friends through messenger and ask for help


When and how to do facebook marketing using paid ads?

It is becoming competitive today as Facebook uses their algorithm to make our post reachable to the targeting audience.

So you may not be able to see enough result even if you have a good follower on your page.

Facebook will show our post only to a limited audience on your list.

So even if you have 1 Million followers on your fan page, your post may be visible only to hundreds of your followers.

Why this is happening, this works according to an algorithm used by Facebook.

So to promote your content a step above you will definitely need to boost your post through paid ads to go beyond the walls


Why Paid Ads Marketing ?

Paid Ads works best at targeting levels, so you can target your ads on the basis of Gender, Geographic Location, Categories etc. and make it specific to your targeted audience.

The more targeted your ads are the better are the results

You may also try targeting ads for free, as there is an option provided by Facebook, but it may or may not work

Spending money on ads is best for exploring more, however, when and where to spend is important

So preparation is a must for running ads before spending

And if the post doesn’t reach the right amount of audience, there is no functional or technical way to boost post organically

This is the reason why you have to go for paid ads. But you should not use paid ads if you are beginner.

As a beginner consider making great friends and ask for help to share your contents

Use paid ads, as you begin to see little bit of results through organics posting

At one point of time, you may notice that audience is not growing and content sharing doesn’t worked well

So in such case if you are looking for how to do facebook marketing to boost your audience page

You have are no other option, and paid promotion is a good way to start


Facebook Ads are important for any business today and for those trying to reach the visibility of their products and services and to generate leads.

As we know Facebook accounts for 1.6 billion users worldwide on the internet, Facebook lures advertisers and small businesses to advertise on its platform.

So marketers are investing their time and money on this global platform to acquire leads for businesses, build brand awareness and generate sales.

It does not matter whether your business is global or rooted in a local community, you can definitely find your customers here.

But without an advertising strategy, it is hard for any new businesses to reach their target customers, so all you need is you have to be strategic with your ad spend, content selection, targeting frequency and audience demographics etc.


Create a Business Manager Account

If you already have a Facebook account and Business page, you need to create a business manager account on Facebook to run your ads.

It is advisable from Facebook itself to run ads from business manager only if you are a business. Business Manager provides a lot of functionality to manage your ads through a third party or through your team members.

And before running your ads, you need to develop a strategy to keep a small budget every month, with an attitude to start small and grow big, as we know everything takes time but it is worth investing your dollars wisely on Facebook.

Thorough A/B testing is required to understand your ads campaign to come to conclusion what works best for your business.

I have come across businesses personally who has no patience at all, so SEO, digital marketing and advertising is not for them.

Either it is about SEO or Ads Management, everything takes time, at least you need to understand nothing works for the first time unless you have experienced and gathered analytic.


Why do Facebook Ads fail for most of us?

Most of the businesses have already tried Facebook advertising with no growth from running their campaigns.

On the other hand, some businesses generate good profits from the same facebook advertising platform.

And why not, Facebook provides retargeting and remarketing for your audience through its marketing platform to target a unique audience for specific ads.

So most online businesses and brands are spending dollars on their marketing funnel.

It means they are using a strong advertising strategy to run their campaigns and they understand what works for their business and what not.

However to run a successful Ads you have to know what it is behind the scene.

If you are new to Facebook ads, you have to test creating various ads, and to run it effectively you need adequate statistical analysis which has to be gathered.

Although something works for you, it may not work for others, it is true. But to run a campaign successfully on Facebook you have to have the perfect data and a right approach.

It means an approach to a specific segment of the audience and different groups of audience.

So, did you ever have your audience list?

I hope for the majority of us we have never built an audience.

Most people who run their Facebook advertising campaigns have failed to identify their demographics or never tried to build their audience or create segments for audiences, so this produces a lack of data for statistical analysis.

Also, they don’t have a setup for the perfect audience that is likely to convert, so most of the campaigns are not proving the results.

Knowing your target audience is the first step to run a successful campaign.

Although ads depend on various other factors, converting them into customer demands creating, building and saving a group of audiences so you could reach to the people who matter most to your business.


Building an audience for running Facebook Ads

There are several motives behind running ads and campaign for any marketers or advertisers.

For example, you can increase your traffic and visibility of your business, increase engagement rate, increase lead generation and increased sales.

What is your motive?

Before running your ads, knowing your campaign objective is a must, and knowing how to target, when to target, whom to target and where to target is ever more important.

You have to be prepared for it with all saved data and statistics to improve your campaign.

Also, it is better if your ads campaigns are run by in-house experts or agency experts who provide expert consultant on running ads.

Facebook offers a wide range of targeting options that will help you find the right niche for your business


The need for building an audience

One important aspect of building an audience is to attract relevant followers and having a relevant fan following on your page matters the most.

The ones who have genuinely engage with your products and services or purchase a product from your website are the ones you should matter and those are your targeted fan followers.

Spamming your Facebook pages with numbers of Likes through any paid third party services won’t prove effective for your business.

Facebook is an advertising platform that operates under the pay per click model, so you pay for only actual clicks.

So if we could build a campaign around targeted audience the number of clicks

Facebook Ads also provide a broad range of target options, unlike Google ads where you primarily target your ads based on specific keywords.

So before you start running any campaign, you have to thoroughly work out on your target audience.

Without preparing your audience,  you will probably lose all your money and it is not likely to convert much.

For example, if you are running a shoe ad, it must be displayed to people who have shown interest in shoes. Then only it may likely to get convert more and you come up with successful results.

So the priority is to build an audience which is likely to convert and has shown interest in your product.

This is where the game changes and magic happens on ads campaign.

If you actually know who are those interested people, you start to make money.

And this is where Facebook Pixel comes to play. Assume it as a set of codes that tracks every activity on your websites and provide you with relevant data to target with your ads.

Facebooks also allow you to create a custom audience and look audience from your seed audience which we will discuss below.


Find your seed audience to create a large group of audiences

What is a seed audience?

Seed audiences are that audience who has earlier made a purchase from your site or visited your site or have shown interested in your products and services.

These are actually a seed set of audiences which comes from observation from history such as customers who were directly observed taking a specific action.

Observed audiences are often used as the basis for a seed audience to model a larger audience and relevant to the seed audience.

Actions such as engagement on a post, clicking an ad, filling out a form or purchasing a product are indicators of a seed set

Accumulating emails or collection of emails from your subscribers are best set of your seed audience.

You need to identify them and form the base.

And the best way to identify your seed audience is to implement a Facebook Pixel on your website.


Facebook has primarily three types of audience:

  • Saved Audiences

  • Custom Audiences

  • Lookalike Audiences

Business needs orders and sales, so often questions are asked by small business about the number of orders a business can get by spending dollars on Ads.

Well, this is a typical question to answer, instead, it should be how much will it cost me per order or per conversation?

So there is a simple formula for cost per acquisition CPA = Total Cost/ Total Conversion


Things to remember

Now knowing how to do facebook marketing there are several are thing to remember

Safety, security and precautions are  very important part, as it is becoming critical on Facebook

Facebook has developed their own system that can detect even the smallest behavior which is on against Facebook

If an account continue to send spam. Facebook shuts off access to the account immediately.

The only reason Facebook does this is for security purposes, but ignorant people are affected too in this case

So if you are not posting content that doesn’t follow the Facebook terms, you may temporarily face login issues

So this is to be taken care off, because if we do something repetitive it is considered a spam, and Facebook may even deactivate or block the account

First of all, do not share content for the purpose of advertising, promoting, dating or other inappropriate conduct

Do not use a fake name, try using your real name and make a genuine profile

And do not impersonate a person or entity, or other misrepresentation of identity

Do not send bulk friend request to whom you never know as this may lead to spam your profile

Also do not fall trap into third party applications for increasing the number of likes, followers etc.

Because if you are doing it you are leaking your account security and probably your account may get hacked


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