Facebook marketing is one of the best marketing platforms for micro, small and medium businesses.
Unlike Google Adwords which is even great, but when compared to cost, Facebook marketing is much easier and superior
However, marketers have a choice of doing marketing over both the platforms.
Because Facebook social media channel today has the largest traffic of almost 2 billion active users monthly
Facebook is best known for online marketing and advertising
We assume you have a page of your brand on Facebook for promotions and advertisements
There are two ways of making your Facebook marketing put to work. First is organic posting of your content and the other is through Paid Ads
Does Facebook marketing really work? The answer is Yes, it works so you can put your efforts here
However, we also hear a lot about disappointment regarding failure to boost your Facebook promotion, so if you are disappointed for immediate results
Then the first thing for getting results in Facebook marketing is to keep your patience and most importantly practice writing great contents and creating post which allure the audience minds
Second be a real audience, make your profile interesting and be you
When you are publishing an organic post on your Facebook fan page, it is better if you post it through your social profile, rather than using business name or business profile
People love interacting with a real human being, so posting your ads on your profile is undoubtedly great
This provides the power of being you and you are genuinely known as a real person. Hence, it will lead to more interactions with your real audience
Success in Facebook marketing comes from the ability to get your content shared. The more shares you receive organically the more your are promoted.
So consider making content around your products and services only. Content should be as such, that is liked by your fans and your friends so that they willing share your content
If you are able to read your audience minds you can make better content and you will become the best out there among your audience.
If you fail to make your content, this you fail your marketing efforts. Videos also work great for Facebook, however, it is nothing like you should post only videos.
So focus on the things which your audience likes to hear from you, focus on the images/videos which your audience likes to view and they want to share.
Post your content through targeting actions, features available on Facebook. The more specific your target the better will be the results
Make genuine friends on your profile, you do not need to have friends whom you don’t even know, and you never talk.
Real friends will only make your journey successful towards your marketing campaigns and goals
Read News Feed, Like other’s page, comment on other’s post, share your content from Facebook page to your profile
If possible create a group and invite your friends, managing a group is not easy, but groups play a great way to share your content and engage others to share their content.
Also, connect with your real friends through messenger and ask for help
It is becoming competitive today as Facebook uses their algorithm to make our post reachable to the targeting audience.
So you may not be able to see enough result even if you have a good follower on your page.
Facebook will show our post only to a limited audience on your list.
So even if you have 1 Million followers on your fan page, your post may be visible only to hundreds of your followers.
Why this is happening, this works according to an algorithm used by Facebook.
So to promote your content a step above you will definitely need to boost your post through paid ads to go beyond the walls
Paid Ads works best at targeting levels, so you can target your ads on the basis of Gender, Geographic Location, Categories etc. and make it specific to your targeted audience.
The more targeted your ads are the better are the results
You may also try targeting ads for free, as there is an option provided by Facebook, but it may or may not work.
Spending your money on ads is great, but how, when and where to spend is important, so you have to be prepared for it.
There is nothing as such, like how to boost your post organically, if your post has not been promoted or reached the right amount of audience.
This is the reason why you have to go for paid ads. But you should not use paid ads if you are a new beginner.
Use paid ads, as you begin to see little bit of results through organics posting
At one point in time, you will notice that your audience is not growing, because your content is not shared to that extent.
So you have no other options, and that is where you are bound to go paid
Safety, security and precautions are very important part, as it is becoming critical on Facebook
Facebook has developed their own system that can detect even the smallest behaviour which is on against Facebook
If an account is taken over and has been continuously used to send spam. Facebook shuts off access to the account immediately.
The only reason Facebook does that is for security purposes, but ignorant people also get suffered in this case
So if you are not posting content that doesn’t follow the Facebook terms, you may temporarily face login issues
So this should be taken care off, because if we are doing something repetitive it is considered as spam, and you may even get deactivate or blocked
First of all, do not share content for the purpose of advertising, promoting, dating or other inappropriate conduct
Do not use a fake name, try using your real name and make a genuine profile
And do not impersonate a person or entity, or other misrepresentation of identity
Do not send bulk friend request to whom you never know as this may lead to spam your profile