Today social media promotions are increasingly on demand. Social Media are known for available traffic, so it has not only become an important platform but also a trend for small to large companies to brand their products and services. If your haven’t started yet and you are still thinking about how-to get started, here are a few steps and tools for starters which would help you to generate your post, present it as a brand and measure your campaign. As your post should look good and geniune, having the right social media management tools is also crucial to your success. It will also help you save good amount of time. There are a bunch of social management tools available today but which one to select can be overwhelming at the first place. So here are a few basic tools below to make your life easier and not complicate the things around. You can dig deeper into more amazing tools later on, as your work load increases and you would like to have more presence on other social platforms for publishing your content on all channels.
Here I am looking forward for the Micro, Small and Medium Enterprises who has no social presence yet. As a starter you don’t need to engage yourself with all the social media platforms out there in the Industry. Publishing your content even on a single social media platform for your brand consistently will stand you out from others who don’t, as there is an active wide range of audience online for your products and services to get noticed. For example if you engage yourself with Youtube and/or Facebook it will keep yourself one step ahead on social media marketing. Alexa is know to measure traffic rankings for world websites. You may check it out for YouTube.com (https://www.alexa.com/siteinfo/youtube.com) or FaceBook.com (https://www.alexa.com/siteinfo/facebook.com) Google search engine being 1st in the world, they stand out as 2nd and 3rd in the world traffic rank on major Social Platforms. So selecting both of these platforms at the first place would be ideal for social media promotions.
Use your industry specific brand hashtags for promoting your products and services on your social contents. Hashtags are basically tags used to categorize conversations between users, it also helps people more easily discover what others are saying about a specific topic and participate in public conversation. Keeping your hashtags based on your brand, product or show’s name is usually your best bet. However using too many hashtags in a single update or comment might leave you wondering why nobody loves you. That’s because you’ll be seen as a spammer. If you are using FB use only 1 to 2 hashtags when they make sense and when you use something relevant that people can filter on to find more relevant conversation.
Again creating content is not easy unlike any other automation. Producing enough content and creating engaging content are the two major challenges that we all face. While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Unlike journalist and experts, writing great contents comes from research and reading and writing practices and the ability to think and produce creative ideas.
Although there are plenty of content marketing tools to make creating content much easier, tools won’t solve everything, but they’ll get you on the right path. Read and write more for producing great content and research on specific topics and blogs available there out with plenty of resources on the internet.
Yet you can take help from some of these tools for specific content analysis:
Coscheduler Headline Analyzer (https://coschedule.com/headline-analyzer/)
Emotional Marketing Headline Analyzer (http://www.aminstitute.com/headline/)
Hemingway Editor (http://www.hemingwayapp.com/)
Content Ideator https://www.contentforest.com/contentideator/)
Another part of your post consists of short URL links where you would like your customer to click them to visit your webpage for more details. Using link shortner looks more professional in your social media post unless it is a very long link post that make your link look ugly and even spammy, so it good to make use of URL Link Shortner. It also helps to increase available limited space count for some social media channels. For example if you use Twitter you have a very limited space to publish your text content so your characters count here. So you can make good use of short links to cover your content to a minimum. Following tools will help shorten your links
Google URL Shortner (https://goo.gl/) [Tracking Analytic: If your short URL is: http://goo.gl/5C1d, then type http://goo.gl/5C1d.info or simply http://goo.gl/2L1d+ into the address field in your browser]
Bitly URL Shortner (https://bitly.com/) [Tracking Analytic: Same as Goo.gl]
These tools not only provides free URL customization, but also monitor your effectiveness with clicks tracking and even go beyond number of clicks and see your traffic behaviour.
As we all know an image tells a thousand words. Images are indeed more important than content while you are pubishing your post on a Social Media channel. Even if there is no content only a single graphical image can boost your post if you make it look professional and appealing. By using professional graphics alongside your images, you not only make your images look better but you add a great value to your brand. When you think of graphics don’t just think about logos, graphics can include your fonts, colour scheme and the placement of your images in your marketing material. It is important to know why great graphics can add value to your posts. The ultimate goal of promoting your products is to sell your products. So it should geniunely look good and make customers feel good, because client wants the product to look as good as the images are showcased. This will make your customers willing to pay for your products, like your products and share your products which in turn will add values to your business.
A simple tool Canva https://www.canva.com/ can solve all of your problems to create creative visual contents.
Creating visual content is tedious and it needs good amount of time and money to outsource for creating designs. As a starter you do not need to hire a designer to make your digital images look professional and waste your time illustrating the things with your desinger and making all of it from scratch, you can use Canva for free or paid to create your own designs in simple and easy steps. It offers a huge library of pre-made templates and assets that you can manipuate in minutes while adding your own photoshoots and images.
Around 100 thousands graphics are available for free and you won’t have to pay a cent for using it in your banner post. However you may use a premium template for $1 if you wish to go for their graphics while you are searching banners on thier search topic.
Videos are also are a great medium for conversion rate. You can use videos for social media updates, your brand story, product reveal and more for socializing your brand. As a business, you can create all kinds of videos in order to boost your results. There are a number of tools availble on the internet for visual video creation, but as a starter you may select any one tool which provides you best facility to create simple intro videos, slide shows, social videos or promotional videos, infographics etc for posting it to your favorite YouTube or Facebook Channels.
You may research at your end and find the best tool or outsource it to firms who specialize in content video creation.
Five Frames is one of them: https://5frames.com/
They offer Animated Explainer Videos, Whiteboard Explainer Videos, App Demo Videos, Appstore Preview Videos, Website Video and much more.
However Filmora is great, you may purchase a lifetime liscense for 1 user, because you will need it often and everyday.
If you are wondering what is Google Analytics Account, you can create one for free. First create a Gmail ID, than you explore to analytics.google.com. You will find your tracking code and install that one piece of tracking code to your website and you are done.
Measuring you social media post is crucial to success of your campaigns. Google Analytics is the best free reporting tools which provides you with insights from all channels. It helps to find out which social media users tend to convert into leads and customers with the use of goals and conversion tracking. But what you can’t find out from standard Google Analytics reports is the type of social media link that drove the traffic to your website. Here is where UTM Parameter comes to play which is beyond the scope for this article, get acquinted with the campaign URL builder (https://ga-dev-tools.appspot.com/campaign-url-builder/).
Tracking social media now just got a lot easier. New Google Analytics received a whole new batch of social reports that break down your social traffic so you know whether or not your social media marketing is working. New Social Tracking allows for a standardized framework for measuring social actions on your website. It also makes easier for a company with multiple social accounts to consolidate their social metrics into one trusted measurement platform.
You’ll find the social reports in the Acquisition section of Google Analytics. Here’s the step-by-step:
1. Log into Google Analytics and go to standard reports
2. In the left sidebar, click “ACQUISITION”
3. Then select “SOCIAL”
4. All Social Reports View on Dropdown
However there is one disadvantage, the reports would show blank if you haven’t set up any goals, it would asks you to set up goals before it can display any data. And to get the conversion and revenue data you have to setup the value for the goals else it will be displayed as zero.