Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool. Here are a list of some of those reports.

Reports for Measuring Site Performance & Acquisition Patterns

1. Browser Report
2. Visitor Acquisition Efficiency Analysis Report
3. Customer Behaviour Report
4. Mobile Performance Report
5. Site Diagnostics: Page Timing Report

Reports That Tell You How Your Content is Doing

6. Hours & Days Report
7. Referring Sites Report
8. Content Efficiency Report
9. Traffic Acquisition from Social Media Report

Reports for SEO

10. SEO: Referring Pages Report
11. SEO Insights for Google Organic (not provided) Report
12. Keyword Analysis Report

Easy Google Analytics Reports to Help You Increase Conversions

13. Keep Up with the Screens
14. Know When Your Visitors Are Converting
15. Monitor Your Site Performance
16. Find Low-Converting “Keywords”
17. Check Your Visitor Behaviour by Browser Type

and many other preconfigured reports on demand.